Implementasi Pembangunan Jaringan Mini Optical Line Termination di Kawasan Babelan milik PT Telekomunikasi Indonesia

Abstrak: Penelitian dengan judul pembangunan mini optical line termination di Kawasan Babelan, tujuan penelitian ini untuk mempelajari infrastruktur terbaru milik PT Telekomunikasi Indonesia yang mengembangkan jaringanya terus menerus untuk menjangkau wilayah yang belum mendapatkan akses internet, proses pembangunan jaringan fiber optik, PT Telekomunikasi Indonesia (Telkom) sebagai Badan Usaha Milik Negara (BUMN) yang berkonsenterasi pada bidang komunikasi, berhasil meluncurkan produk Internet Home (INDIHOME) sebagai Brand Image-nya guna memenuhi kebutuhan informasi komunikasi demi kemajuan bangsa Indonesia. Metode pengumpulan data meliputi studi lapangan dan studi pustaka. Studi lapangan meliputi praktek , wawancara dan pengamatan. Studi pustaka dilakukan dengan penilitian kepustakaan yang relevan dengan masalah yang dihadapi. Dari analisa dan pengamatan yang dilakukan bahwa jaringan akses fiber optik merupakan salah satu peningkatan yang baik guna meningkatkan efisiensi yang berpengaruh pada kecepatan mengirimkan paket data (internet). Kata kunci: Fiber Optik, Jaringan, Indihome, Optical Line Termination (OLT) Abstract: The research entitled the construction of a mini optical line termination in the Babelan area, the purpose of this research is to study the latest infrastructure owned by PT Telekomunikasi Indonesia which is developing its network continuously to reach areas that do not yet have internet access, the process of building a fiber optic network, PT Telekomunikasi Indonesia (Telkom) as The State-Owned Enterprises (BUMN), which concentrate on the communication sector, have successfully launched the Internet Home (INDIHOME) product as its Brand Image to meet the needs of communication information for the progress of the Indonesian nation. Data collection methods include field studies and literature studies. Field studies include practice, interviews and observations. Literature study is carried out with literature research that is relevant to the problem at hand. From the analysis and observations made that the fiber optic access network is one of the best improvements to improve efficiency which affects the speed of sending data packets (internet). Keywords: Fiber Optic, Network, Indihome, Optical Line Termination (OLT)

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INTEGRATED MARKETING COMMUNICATION AND LOYALTY MODEL

International Journal of Islamic Business Ethics ◽

10.30659/ijibe.2.1.245-261 ◽

2017 ◽

Vol 2 (1) ◽

pp. 245

Author(s):

Roli Martin

Keyword(s):

Fiber Optic ◽

Brand Image ◽

Sales Promotion ◽

Survey Method ◽

High Tech ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Fiber Optic Network ◽

Optic Network

The rapid development of information technology and telecommunications companies to encourage dynamic can innovate and create high-tech products. One of emerging technology is currently the technology of fiber optic networks. Where using� a fiber optic network so speed in accessing the internet could be faster and more stable. With some excess owned, fiber optic network also has some disadvantages. Some disadvantages include fiber optic network cables that easily break up and also the cost of expensive treatments. Because of this technology using a cable, then the terms of the program become obstacles for companies to be able to build the network on potential areas to be consumers or customers. With the limitations of the company engaged in is required to be able to market its products in order to make the network already built can be sold to the maximum. This research aims to analyze the influence of integrated marketing on customer loyalty and brand image as an intervening variable. This research was conducted in the city of Semarang with the population in this research is the whole industry customers telecommunication in Semarang city. Data obtained using a descriptive survey method that is explanatory by the number of respondents by as much as 90. Retrieval technique of sampling the sampling method using accidental. Results of the study indicate that Integrated Marketing Communication positive and significant effect against the Brand Image that implicates against loyalty. The results of this research also show going mediation by variable Brand Image so that the higher the Brand Image of a company they will make increasingly loyal customers. Loyalty or Loyalty can also be optimized through public relation activities and sales promotion are getting upgraded.Keywords : Integrated Marketing Communication, Brand Image, Loyalty

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