The role and relevance of corporate social responsibility in sport: A view from the top

2010 ◽  
Vol 16 (4) ◽  
pp. 528-549 ◽  
Author(s):  
Kathy Babiak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
North American ◽  
Professional Sport ◽  
Stakeholder Perspectives ◽  
Sport League ◽  
Beneficial Impact ◽  
Corporate Social ◽  
The Impact

AbstractCorporate social responsibility (CSR) represents behaviors that have increasingly strategic importance to many companies. CSR has been defined as a company's commitment to minimizing or eliminating any harmful effects on society and maximizing its long-term beneficial impact (Mohr, Webb, & Harris, 2001). The purpose of this paper is (a) to improve our understanding of how North American professional sport league executives view CSR and (b) to consider how CSR activities contribute to these leagues. Interviews with four senior league executives provide perspective as to the role and relevance of social responsibility in North American professional sport. The paper discusses the impact of leadership on CSR and relates the topics covered from institutional, strategic, and stakeholder perspectives.

The role and relevance of corporate social responsibility in sport: A view from the top

2010 ◽  
Vol 16 (4) ◽  
pp. 528-549 ◽  
Author(s):  
Kathy Babiak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
North American ◽  
Professional Sport ◽  
Stakeholder Perspectives ◽  
Sport League ◽  
Beneficial Impact ◽  
Corporate Social ◽  
The Impact

AbstractCorporate social responsibility (CSR) represents behaviors that have increasingly strategic importance to many companies. CSR has been defined as a company's commitment to minimizing or eliminating any harmful effects on society and maximizing its long-term beneficial impact (Mohr, Webb, & Harris, 2001). The purpose of this paper is (a) to improve our understanding of how North American professional sport league executives view CSR and (b) to consider how CSR activities contribute to these leagues. Interviews with four senior league executives provide perspective as to the role and relevance of social responsibility in North American professional sport. The paper discusses the impact of leadership on CSR and relates the topics covered from institutional, strategic, and stakeholder perspectives.

scholarly journals PERAN MODERASI PERCEIVED CORPORATE SOCIAL RESPONSIBILITY DALAM PENGARUH TRUST TERHADAP LOYALITAS DAN REPURCHASE INTENTION PADA AIR MINUM DALAM KEMASAN MEREK AQUA DI SURABAYA

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Christina Esti Susanti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Repurchase Intention ◽  
Marketing Managers ◽  
Corporate Social ◽  
Customer Trust ◽  
The Impact

In recent business competition, marketing managers try to satisfying consumers and building stable-long term relationship between company and consumer. The relationship needs consumer’s trust to company. That is why marketing managers are interested in knowing the impact of trust, loyalty and corporate social responsibility (CSR) toward customer retention (repurchase intention) in order to develop the long term profitability of the company. The long term relationship with consumers results in profitability and also impacts of survival and company development. In other word, trust influences toward loyalty and consumer retention. In the same moment, it is not surprising that academicians and practitioner effort to understand trust, customer loyalty, repurchase intention and CSR. This research examines firstly, influence of customer trust toward customer loyalty. Secondly, the research examines influence of customer loyalty toward repurchase intention. Thirdly, the research examines the role of perceived CSR as a moderating variable on the influence customer trust toward customer loyalty. The packaged-drinking water Aqua is taken as the research context because the Aqua company have donated 10 litter clean water in East Indonesia for each of one litter consumer buying. The result of the research shows that perceived CSR play a strong and positive role of influencing trust toward loyalty. Otherwise, trust influences strongly toward loyalty and loyalty influences strong enough toward repurchase intention. The result is expected to give managerial benefit for Aqua Company and also theoretical development in marketing related to the moderation role of perceived CSR in the influence of trust toward loyalty and repurchase intention.

scholarly journals The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market

2019 ◽  
Vol 11 (19) ◽  
pp. 5377 ◽  
Author(s):  
Hangeun Lee ◽  
Seong Ho Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Information Sharing ◽  
Social Exchange ◽  
Business Practice ◽  
Corporate Social ◽  
The Impact ◽  
Business To Business ◽  
Trust Information

The purpose of this study is to investigate the effect of partner firms’ corporate social responsibility (CSR) activities on long-term relationships in business-to-business (B2B) industries. We developed a research model to capture the correlations between a partner firm’s CSR reputation (i.e., business practice, CSR reputation, and philanthropic CSR reputation), trust, information sharing, risk–reward sharing, and long-term relationships. Drawing on the stakeholder and social exchange theories, we hypothesized that a partner firm’s CSR reputation would affect long-term relationships through trust, information sharing, and risk–reward sharing. Through empirical analysis, we found that business practice CSR is positively related to long-term relationships through trust and B2B partnership. We also present some theoretical and managerial implications of this study.

scholarly journals The impact of corporate social responsibility on consumer’s relationship intention: Evidence from MENA countries

2021 ◽  
Vol 10 (4) ◽  
pp. 8-14
Author(s):  
Aws AlHares ◽  
Tarek Abu-Asi ◽  
Gerard Dominic ◽  
Ruba Al Abed
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Policy Makers ◽  
Four Dimensions ◽  
Mena Countries ◽  
Relevant Role ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) raised the attention of the MENA market, given its capacity to influence consumers’ purchase intention and, particularly, consumers’ repurchase intention. Therefore, CSR helps to build a long-term relationship between the companies with its consumers. Following this new trend, our work contributes to the understanding of how CSR contributes to a long-term relationship with consumers. To achieve that, we considered the four dimensions of CSR (philanthropic, legal, organisation, and ethics) and used those constructs to evaluate the consumers’ relationship intention with companies. Our research was performed in MENA countries by interviewing 1632 consumers. Our findings showed that the philanthropic, legal, and ethical dimensions played a relevant role in determining a long-term relationship between the companies and consumers. This research results differ from the results gained by other researchers in previous studies. Therefore, to establish a long-term relationship with consumers, MENA countries’ companies should focus on philanthropy, legal, and ethics. This study extends, as well as contributes to the extant corporate social responsibility literature by offering new evidence on the impact of corporate social responsibility on consumer relationship intention. The findings will help regulators and policy-makers in evaluating the adequacy of the current corporate social responsibility reforms to prevent management misconduct and scandals.

scholarly journals The Impact of Corporate Social Responsibility as a Marketing Investment on Firms’ Performance: A Risk-Oriented Approach

2021 ◽  
Vol 14 (11) ◽  
pp. 515
Author(s):  
Mohamed Ibrahim ◽  
Mohamed El Frargy ◽  
Khaled Hussainey
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Banking Sector ◽  
Stochastic Frontier Analysis ◽  
Positive Impact ◽  
Frontier Analysis ◽  
Strategic Commitment ◽  
Corporate Social ◽  
The Impact

In light of the growing interest in corporate social responsibility (CSR), there is still controversy regarding its impact on firms’ performance. In this paper, we examine the impact of CSR initiatives, as a marketing investment, on firms’ performance. We treat CSR initiatives as investment and, consequently, the returns appear over the long term. We use the stochastic frontier analysis (SFA) approach which is a forward-looking financial market-based metric that captures the firm’s long-term performance. We focus on the banking industry as it confronts a variety compound of risk. We find that CSR implementation is positively reflected in profit efficiency, regardless of the strategic commitment to implementing CSR and bank size, as these variables do not influence the CSR–performance relationship. However, we find that bank age and competitive positioning have a significant impact on the CSR–performance relationship. Our study provides valuable insights to CSR practitioners and researchers, especially in the banking sector. We provide empirical evidence on the importance of CSR and its positive impact on bank performance in Egypt as one of the emerging markets.

scholarly journals Impact of Corporate Social Responsibility on the Financial Performance of Banks in Pakistan

2014 ◽  
Vol 21 ◽  
pp. 9-19 ◽  
Author(s):  
M. Shoukat Malik ◽  
Muhammad Nadeem
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Service Sector ◽  
Annual Reports ◽  
Net Profit ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

The purpose of this paper is to investigate the impact of Corporate Social Responsibility on the Financial Performance of banks in the service sector of Pakistan. The data is obtained from the annual reports issued by the banks during 2008-2012. To verify the relationship between EPS, ROA, ROE, Net Profit and CSR regression models are used. The results show that there is lack of CSR in Pakistan and the regression model shows that there is positive relationship between profitability (EPS, ROA, ROE, and Net Profit) and CSR practices. The Financial institutions which implements CSR in their operations earn more profit for the long term periods.

The impact of corporate social responsibility (CSR) priming on consumers’ consumption and lifestyle choices with intertemporal tradeoffs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hajar Fatemi ◽  
Laurette Dube
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Experimental Studies ◽  
Unhealthy Food ◽  
Content Type ◽  
Trade Offs ◽  
Lifestyle Choices ◽  
Corporate Social ◽  
The Impact

Purpose This paper aims to study the unexplored possibility that priming firms’ corporate social responsibility (CSR) activity in consumers’ minds may impact consumers’ preference for non-firm related consumption and lifestyle choice options with intertemporal trade-offs. Design/methodology/approach Across four experimental studies, the authors looked at the impact of CSR priming on the preference of participants for later larger versus sooner smaller money (Study 1), saving versus spending (Study 2) and healthy versus unhealthy food choices (Studies 3 and 4). These choice options were not related to the focal firm that practiced CSR. The authors measured the changes in participants’ consideration of future consequences (CFC) as a potential mediator for the results. Findings The participants in the CSR condition showed a higher CFC and a higher preference for the options with long-term benefits and immediate costs over the ones with long-term costs and immediate benefits, i.e. later larger over sooner smaller money, saving over spending and healthy over unhealthy food. The authors documented a mediation role for CFC. Research limitations/implications All the participants in the studies were from the USA. Looking at the cultural differences can enrich the understanding of the impact of CSR on preference for the options with intertemporal trade-offs. Furthermore, this paper builds its theoretical justification based on the assumption of individuals’ acceptance of CSR activities. Nevertheless, consumers may have skepticism about these activities. Future studies may investigate the effect of CSR skepticism of individuals on the proposed effects. Additionally, investigating the moderating roles of individuals’ characteristics like their prosocial concern or their knowledge about choice options might be an avenue for future research. Practical implications The findings highlight the benefits of CSR priming on consumers’ welfare and normative behavior. Firms may use the findings to understand and manage the impact of other firms’ CSR communications on the evaluation of their own products. Originality/value This research is the first to highlight the impact of CSR priming on consumers’ non-firm-related consumption and lifestyle choices with intertemporal trade-offs. The results showed the positive effect of priming firms’ CSR activities on consumers’ CFC and the mediating role of CFC.

scholarly journals Interrelation between the Choice of Investment Trend and Subsequent Economic Results and Strategy of Sustainable Development in Organization

2021 ◽  
pp. 56-65
Author(s):  
E. U. Ganshina ◽  
I. L. Smirnova ◽  
S P. Ivanova
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Investment Projects ◽  
Industrial Organizations ◽  
Innovation Model ◽  
Corporate Social ◽  
Technological Opportunities ◽  
The Impact

The topic of making investment and choosing the most effective trends of investing money is becoming more acute for today’s organizations due to numerous crisis economic events and accompanying difficulties with capital reproduction. In researching options of investment special attention is paid to strategic aspects of alternative financial and technological opportunities of putting in resources and forecasting the horizon of recovery of the investment. Apart from this, the research interest is aroused by the impact of basic lines of enterprises’ investment on the level of their economic results together with trends of providing long-term sustainable development. The authors analyzed cases of the biggest Russian industrial organizations, identified correlation between investment flows within the frames of the organization and the effect of investment on the basis of consolidated accounting of these companies. The article analyzes some investment projects of the NMLK Group and the PAO Sibur, for instance, introduction of innovation model of making forecast concerning breaking-down of critical equipment and the system of corporate social responsibility. The authors made recommendations on prioritization of aspects of socially important trends of investment for today’s big companies, which could lead to raising efficiency of organizations’ work and thus to principles of sustainable development

scholarly journals Empirical study on the correlation of corporate social responsibility with the banks efficiency and stability

2013 ◽  
Vol 10 (4) ◽  
pp. 86-93 ◽  
Author(s):  
Tatiana Vasileva ◽  
Anna Lasukova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Short Term ◽  
Main Hypothesis ◽  
National Bank ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

The aim of this paper is to investigate the relationship between the concept of corporate social responsibility and the most important characteristics of banking – the efficiency and stability in a sample of twelve Ukrainian banks, which are the biggest banks in Ukraine according to the classification of the National Bank of Ukraine (NBU). Our research covers the period from 2006 to 2012. Based on the literature review we construct two main hypothesis related to the impact on the corporate social responsibility concept (CSR) of the following independent variables: 1 – efficiency (as a short term period characteristics of banking), 2 – stability (as a long term characteristics of banking).

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