The Structural Relationship Among Corporate Sponsorship of College Sports, Corporate Image, Brand Awareness and Purchase Intention: The Focus on Y University
Keyword(s):
Keyword(s):
Keyword(s):
2018 ◽
Vol 32
(7)
◽
pp. 183-196
2018 ◽
Vol 33
(5)
◽
pp. 19-41
Keyword(s):
2019 ◽
Vol 32
(3)
◽
pp. 1219-1237
Keyword(s):
Keyword(s):