The Study on Structural Relationship between World-Cup Cultural Marketing Activities, Corporate Image and Purchase Intention
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2012 ◽
Vol 18
(3)
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pp. 58-71
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2008 ◽
Vol 8
(4)
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pp. 147-154
2015 ◽
Vol 7
(1)
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pp. 896-896
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2018 ◽
Vol 33
(5)
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pp. 19-41
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2019 ◽
Vol 32
(3)
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pp. 1219-1237
2020 ◽
Vol 16
(4)
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pp. 602-617
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