scholarly journals WHAT DOES #FREEDOM LOOK LIKE? INSTAGRAM AND THE VISUAL IMAGINATION OF VALUES

Author(s):  
Rebecca Scharlach ◽  
Tommaso Trillo ◽  
Saki Mizoroki ◽  
Bumsoo Kim ◽  
Blake Hallinan ◽  
...  

Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as compassion or freedom. While visualizing the abstract is not new, the platform has introduced a bottom-up process where users co-produce image repertoires that shape the boundaries of the imaginable. In this paper, we address an unexplored question about this process: which visual repertoires are associated with value-related terms on Instagram? We studied twenty widely used value hashtags, sampling the top 100 posts for each of them (N=2000). A combined qualitative-quantitative content analysis revealed that 19 of the 20 hashtags possessed a distinct visual footprint. These watermarks shared an orientation towards the self and an emphasis on consumption. We conclude by discussing three implications of our findings: the power of images to narrow the imagination of values, the distinction between “internalized” and “externalized” value depictions, and the meta-value of “aestheticized consumption” on Instagram.

2021 ◽  
Author(s):  
Tommaso Trillò ◽  
Rebecca Scharlach ◽  
Blake Hallinan ◽  
Bumsoo Kim ◽  
Saki Mizoroki ◽  
...  

Abstract Instagram is the place for the visualization of everything, from travel and food to abstract concepts such as freedom. Over the past decade, the platform has introduced a bottom-up process where users co-produce image repertoires that shape the boundaries of the imaginable. Drawing on an epistemology of social constructionism, we ask which visual repertoires are associated with value-related terms on Instagram. We studied 20 widely used value hashtags, sampling the top 100 posts for each (N = 2,000). A combined qualitative–quantitative content analysis revealed that 19 of the 20 hashtags possess distinct visual footprints, typically reflecting an orientation toward the self and an emphasis on consumption. We conclude by discussing three implications of our findings: the role of images in the social construction of the meaning of values, the distinction between internalized and externalized value depictions, and aestheticized consumption as an organizing principle of Instagram’s mainstream.


2019 ◽  
Vol 5 (1) ◽  
pp. 15-26
Author(s):  
Aleksandra Kuzior

Abstract Although LinkedIn is the world’s largest professional networking site, the research concerning self-presentation on the platform is limited and fragmented. The main goal of the study was to explore the self-presentation of Polish football managers on LinkedIn in four dimensions: completeness and attractiveness of the profile, network-embeddedness, and activity. Using quantitative content analysis of managers’ profiles (N=319), the research shows that the managers exploit the potential of LinkedIn to build their personal professional brand only in a very limited and mostly static way. In addition, the self-presentation in LinkedIn is the best among managers working in Polish Football Association, improves with the length of professional experience, and shows only slight differences between women and men.


2020 ◽  
Vol 45 (s1) ◽  
pp. 765-787
Author(s):  
Alfonso Corral ◽  
Leen d’Haenens

AbstractThe aim of this article is to analyze how the Spanish newspapers covered an international event such as the Egyptian spring from 2011 to 2013. From the perspective of the representation of Arab-Islamic issues, this study carries out a quantitative content analysis on the four reference newspapers in Spain (ABC, El Mundo, El País, and La Vanguardia) to find out whether there was an Islamophobic or Islamophilic treatment during the Egyptian revolution. The results of the 3,045 articles analyzed show that Spanish newspapers were remarkably interested in Egyptian events and that cultural discourses were not relevant in the coverage. However, it is necessary to specify these outcomes by newspaper, because each paper proposed its own take on the matter based on information provided by press agencies.


2016 ◽  
Vol 37 (2) ◽  
pp. 67-81 ◽  
Author(s):  
Susanne M. Almgren ◽  
Tobias Olsson

Abstract Social plugins for sharing news through Facebook and Twitter have become increasingly salient features on news sites. Together with the user comment feature, social plugins are the most common way for users to contribute. The wide use of multiple features has opened new areas to comprehensively study users’ participatory practices. However, how do these opportunities to participate vary between the participatory spaces that news sites affiliated with local, national broadsheet and tabloid news constitute? How are these opportunities appropriated by users in terms of participatory practices such as commenting and sharing news through Facebook and Twitter? In addition, what differences are there between news sites in these respects? To answer these questions, a quantitative content analysis has been conducted on 3,444 articles from nine Swedish online newspapers. Local newspapers are more likely to allow users to comment on articles than are national newspapers. Tweeting news is appropriated only on news sites affiliated with evening tabloids and national morning newspapers. Sharing news through Facebook is 20 times more common than tweeting news or commenting. The majority of news items do not attract any user interaction.


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