scholarly journals Revisiting the Psychometric Properties of Market Orientation Framework in an Emerging Economy: a Case-Study of Botswana’S Small Service Firms

2013 ◽  
Vol 3 (2) ◽  
pp. 236 ◽  
Author(s):  
Olumide Olasimbo Jaiyeoba
Keyword(s):  
Psychometric Properties ◽  
Market Orientation ◽  
Emerging Economy ◽  
Service Firms

Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles

2021 ◽  
pp. 109467052199756
Author(s):  
Bryan Hochstein ◽  
Nawar N. Chaker ◽  
Deva Rangarajan ◽  
Duane Nagel ◽  
Nathaniel N. Hartmann
Keyword(s):  
Value Creation ◽  
Functional Role ◽  
Service Firms ◽  
Study Analysis ◽  
Case Study Analysis ◽  
Multilevel Perspective ◽  
Business To Business ◽  
Depth Interviews

An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term renewal if value is not consistently realized by the customer. To address this concern, customer success (CS) management has emerged. CS management is based on regular proactive action taken by the seller to (a) educate, prepare, and engage customers for value co-creation; (b) demonstrate the value delivered by the solution; and (c) provide a channel for advocacy on behalf of customers within the service-providing firm. Our findings highlight the under-researched topic of CS in B2B settings. Specifically, we propose the CS function and role as a structural alternative to within-person (i.e., cross-functional) ambidexterity and emphasize the ability of a CS focus by service firms to complement existing firm operations in value creation efforts. Our case study analysis provides a multilevel perspective (i.e., executive, functional role employees, and customers) via in-depth interviews that offer unique insights on “how parts of the service-sales system work together.” Overall, CS is growing as a practice that propagates value to the customer via ongoing success with solutions while improving service-firm renewal and growth of subscription business.

Assessing Industry 4.0 readiness in manufacturing: a self-diagnostic framework and an illustrative case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Krishnamurthy Ramanathan ◽  
Premaratne Samaranayake
Keyword(s):  
Diagnostic Tool ◽  
Industry 4.0 ◽  
Emerging Economy ◽  
Illustrative Case ◽  
Assessment Framework ◽  
Structured Interviews ◽  
Readiness Assessment ◽  
Manufacturing Firm ◽  
Content Type

PurposeThe purpose of this paper is to present an Industry 4.0 Readiness Assessment Framework (I4.0RAF) and demonstrate its applicability and practical relevance through a case study of a large manufacturing firm in an emerging economy.Design/methodology/approachThe research firstly involved a synthesis of recent literature for the identification of important determinants, and their constituent criteria, for assessing the readiness of a manufacturing firm to transition to an Industry 4.0 setting and structuring them into a readiness assessment framework that can be used as a self-diagnostic tool. The framework was illustrated through a case study. The empirical findings of readiness assessment are validated using semi-structured interviews of senior management of the organization.FindingsThe proposed I4.0RAF was found to be a practically applicable self-diagnostic tool that can be used to assess a firm's readiness to transition to an Industry 4.0 setting with respect to eight important determinants. Cross-functional participation in the assessment helped the organization to determine priorities and interdependencies among the determinants.Research limitations/implicationsThe determinants and their constituent criteria can be further streamlined using inputs from practitioners, consultants and academics.Practical implicationsThe findings demonstrate the interdependencies between the determinants, help to delineate interventions that can lead to synergistic outcomes and enabls planning to achieve higher levels of Industry 4.0 maturity.Originality/valueA self-diagnostic tool as a basis for an informed discussion on transitioning to an Industry 4.0 setting is presented and illustrated through a case study in an emerging economy.

Through the eyes of an insider: Case study of an MNC subsidiary in an emerging economy

2003 ◽  
Vol 45 (4) ◽  
pp. 481-491 ◽  
Author(s):  
G .C. Nag ◽  
S. R. Ganesh ◽  
R. D. Pathak ◽  
Bishnu Sharma
Keyword(s):  
Emerging Economy ◽  
Mnc Subsidiary

scholarly journals HOW DOES THE INSTITUTIONAL CONTEXT OF AN EMERGING ECONOMY SHAPE THE INNOVATION TRAJECTORY OF DIFFERENT TYPES OF COMPANIES? A CASE STUDY OF INDIA

2020 ◽  
Vol 14 (2) ◽  
pp. 36-51
Author(s):  
Harini Mittal
Keyword(s):  
Multinational Corporations ◽  
Institutional Context ◽  
Emerging Economy ◽  
Qualitative Assessment ◽  
Primary Data ◽  
Institutional Voids ◽  
Innovation Strategies ◽  
Start Ups ◽  
The Impact

Institutional voids faced by emerging economies have received a lot of attention in recent literature. However, the impact of institutional voids in an emerging economy on the level of company innovation strategies and output is a less researched topic. Using India as a case study, this paper presents a qualitative assessment of the impact of the institutional context of this emerging economy on innovation strategies and consequent outputs of private Indian companies of various sizes and ages. Primary data for the study were collected by means of surveys, in-depth interviews, and secondary data sources including government reports, World Bank and United Nations reports, research articles, and in-depth industry surveys. The paper concludes that in India, large companies and start-ups are more innovative. Most innovations are imitative in nature, and/or driven by customer requirements, and/or international quality norms. “New-to-the-world” innovations are scarce and are mostly driven by multinational corporations (MNCs), government institutions, and to some extent large Indian companies. The paper concludes that in a rapidly emerging economy like India, large companies are more innovative because of their resilience, internal systems, and capabilities that can overcome voids, and exploit opportunities. The fast-paced transitions have created more opportunities for start-ups than small and medium-sized enterprises (SMEs), thereby creating unequal innovation opportunities for companies of different sizes and ages, as distinct coping strategies are required for innovation to occur.

Academic Entrepreneurship in Emerging Economy Context

2015 ◽  
pp. 29-50 ◽  
Author(s):  
Bhaskar Bhowmick ◽  
Susmita Ghosh
Keyword(s):  
Economic Development ◽  
Future Development ◽  
Academic Entrepreneurship ◽  
Emerging Economy ◽  
Academic Institutions ◽  
Entrepreneurship Development ◽  
Absolute Necessity ◽  
Knowledge Based ◽  
Emerging Country

Entrepreneurship fosters economic development of a country. This appears more crucial and absolute necessity in emerging country context. The efforts have been laid for entrepreneurship development with the collaboration of academic institutions and industries. These collaborations try to transform academic based research into commercialized products to develop a knowledge based society. Government has also initiated numerous projects to support this effort. This chapter presents an overview of the whole scenario along with its challenges, prospects and future development in emerging country context. The theme has been elaborated with a case study on IIT Kharagpur, India.

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