scholarly journals Moderating Effects of Switching Cost on the IT Service Switching Intention

2013 ◽  
Vol 13 (10) ◽  
pp. 452-460
Author(s):  
Soo-Hyun Kim
2013 ◽  
Vol 27 (4) ◽  
pp. 283-293 ◽  
Author(s):  
Lars Behrmann ◽  
Elmar Souvignier

Single studies suggest that the effectiveness of certain instructional activities depends on teachers' judgment accuracy. However, sufficient empirical data is still lacking. In this longitudinal study (N = 75 teachers and 1,865 students), we assessed if the effectiveness of teacher feedback was moderated by judgment accuracy in a standardized reading program. For the purpose of a discriminant validation, moderating effects of teachers' judgment accuracy on their classroom management skills were examined. As expected, multilevel analyses revealed larger reading comprehension gains when teachers provided students with a high number of feedbacks and simultaneously demonstrated high judgment accuracy. Neither interactions nor main effects were found for classroom management skills on reading comprehension. Moreover, no significant interactions with judgment accuracy but main effects were found for both feedback and classroom management skills concerning reading strategy knowledge gains. The implications of the results are discussed.


Author(s):  
Nachshon Meiran ◽  
Ziv Chorev

Abstract. Participants switched between two randomly ordered discrimination tasks and each trial began with the presentation of a task cue instructing which task to execute. The authors induced phasic alertness by presenting a salient uninformative stimulus after the task cue was provided, and at variable intervals before the target stimulus was presented (Experiments 1-3) or before the task cue (Experiment 4). When the alerting stimulus preceded the target stimulus or the task cue by an optimal interval, RT was faster, indicating an alert state and the task-switching cost was reduced. These results support the suggestion of De Jong (Acta Psychologica, 1999 ) that alertness improves the overcoming of retrieval competition through improved goal representation, but also show that the effect is specific to the residual task-switching cost.


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