ARZARA: Augmented reality app to try watch on your wrist
Whenever we visit a showroom to buy a watch, we are unable to try all color variants of watches due to unavailability and also if a watch is tried by too many customers it loses its shine and finishing. We tried to overcome this problem by our Augmented reality app called “Arzara”. This Augmented reality app lets customers see how a particular watch model looks on their hand without physically trying the watch. It will not only prevent degradation of polish of watches due to repeated wear by different customers at offline stores but also this new Augmented Reality watch app will make online watch shopping take off. It will make it easier for customers to make decisions and purchase watches.
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2020 ◽
Vol 237
(10)
◽
pp. 1225-1229
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