The home country cultural determinants of firms' foreign market entry timing strategies

2012 ◽  
Vol 2012 (1) ◽  
pp. 10428
Author(s):  
Charles Edward Stevens ◽  
Bernadine J. Dykes
Keyword(s):  
Market Entry ◽  
Home Country ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Cultural Determinants ◽  
Entry Timing ◽  
Timing Strategies ◽  
Market Entry Timing

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing

2002 ◽  
Vol 39 (3) ◽  
pp. 350-365 ◽  
Author(s):  
Debanjan Mitra ◽  
Peter N. Golder
Keyword(s):  
Market Entry ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Economic Knowledge ◽  
Strategic Choices ◽  
Market Knowledge ◽  
Entry Timing ◽  
The Impact ◽  
Market Entry Timing ◽  
Entry Decisions

Market entry decisions are some of a firm's most important strategic choices. Although some recent studies have begun to consider the impact of learning and experience on foreign market entry, no study has examined the impact of a firm's own operations in similar markets on subsequent entry decisions. In this study, the authors introduce the concept of near-market knowledge to reflect the knowledge firms generate by operating in markets that are culturally and economically similar. The authors compile extensive data on the complete foreign market entries of 19 multinational firms. They use a hazard model on 722 entry observations to evaluate the impact of the dynamic near-market knowledge measures and other economic and cultural variables on foreign market entry timing. In contrast with much previous research, the authors find that cultural distance from the domestic market is not a significant factor. However, the authors find significant effects for the new measures of near-market cultural and economic knowledge and for several other economic variables as well. The authors discuss the implications of these findings for further research and management practice.

Understanding Earliness of Internationalization and Its Impact on Postentry Geographic Diversity of International Young Ventures

2018 ◽  
Vol 26 (2) ◽  
pp. 62-79 ◽  
Author(s):  
Aiqi Wu ◽  
Lianxi Zhou
Keyword(s):  
Market Entry ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Strategic Flexibility ◽  
International Expansion ◽  
Temporal Dimension ◽  
Geographic Diversity ◽  
Strategic Factors ◽  
Entry Timing ◽  
And Performance

Early and rapid internationalization has emerged as an established phenomenon of research, yet several fundamental issues remain to be studied. In this research, the authors aim to analyze the link between earliness of internationalization—a temporal dimension of foreign market entry—and the geographic diversity of international expansion, as well as the contingent nature of the relationship. They test their hypotheses with empirical data collected in a survey among international young ventures in China. The results show that while earliness of internationalization does not directly lead to the geographic diversity of a venture's international expansion, its impact becomes salient as the venture gains international legitimacy and strategic flexibility. Furthermore, the moderating effects of international legitimacy and strategic flexibility vary according to the type of the venture's first foreign market (regional vs. global). This research advances the knowledge not only of the important role of early foreign market entry but also of the strategic factors for paths created by accelerated internationalization. It potentially contributes to the emergent research on foreign market entry timing/speed of internationalization and performance implications of international young ventures.

Management of foreign market entry

1992 ◽  
Vol 1 (3) ◽  
pp. 2 ◽  
Author(s):  
Jan Johanson ◽  
Jan-Erik Vahlne
Keyword(s):  
Market Entry ◽  
Foreign Market ◽  
Foreign Market Entry

Understanding legitimacy in the foreign market entry process

2009 ◽  
Vol 2 (4) ◽  
pp. 453 ◽  
Author(s):  
Sabine Gebert Persson ◽  
Eniko Kaptalan Nagy
Keyword(s):  
Market Entry ◽  
Foreign Market ◽  
Foreign Market Entry

Uberization in Paris – the issue of trust between a digital platform and digital workers

2019 ◽  
Vol 15 (1) ◽  
pp. 20-41 ◽  
Author(s):  
Robert Wentrup ◽  
H. Richard Nakamura ◽  
Patrik Ström
Keyword(s):  
International Business ◽  
Market Entry ◽  
Business Performance ◽  
Qualitative Methodology ◽  
Foreign Market ◽  
General Assumption ◽  
Foreign Market Entry ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Platform

Purpose Using the lens of Uber’s digital workers in Paris, the purpose of this paper is to investigate how the trust-building mechanism is constructed between a digital platform and its digital workers in a foreign market entry. Design/methodology/approach This is a case study based on empirical data from in-depth interviews with 35 Uber drivers. A cross-disciplinary literature framework from mainly international business and internet geography theory and a reflexive qualitative methodology are applied. Findings Results show that the relationship between the digital platform and the digital workers is characterized by mistrust and suffers from decreasing commitment levels soon after market entry. Uber mitigates its mistrust via control and scarce mechanisms. The digital drivers’ “illusionary freedom”, a state in which they feel they can log on and log off at any time, enables the digital platform to gradually lower its commitment. The authors find that the mistrust does not seem to hamper the digital platform’s business performance. Research limitations/implications The paper mainly covers the digital workers’ perspective and the case of Uber’s market entry in Paris. Social implications This paper implies that digitally conveyed control seems to come at the cost of lowered human trust. Given the pace at which digital control systems are permeating society, this could eventually lower the whole societal trust level. Originality/value The authors criticize incumbent international business theory for not being sufficiently able to explain a contemporary digital business logic and the authors challenge the general assumption that successful internationalization is built through trust. The authors contribute with the conceptualization of a new technical market entry mode for digital platforms – “digitally controlled proxies”.

Sign in / Sign up

Export Citation Format

Share Document