A Study of Message Framing Effects in Advertising: A Moderating Role of Consumers’ Shopping Value(Hedonic Vs. Heuristic)
2010 ◽
Vol 40
(7)
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pp. 1261-1276
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2007 ◽
Vol 84
(3)
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pp. 509-524
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Keyword(s):
2010 ◽
Vol 10
(8)
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pp. 177-185
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Keyword(s):
Keyword(s):
2013 ◽
Vol 18
(4)
◽
pp. 442-458
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