scholarly journals Creating Shared Value in the Context of Sustainability: The Communication Strategy of MNCs

2017 ◽  
Author(s):  
Belén López ◽  
Abel Monfort
Keyword(s):  
Communication Strategy ◽  
Shared Value ◽  
Creating Shared Value

Brand Extension : Impact of Creating Shared Value

2018 ◽  
Vol 33 (1) ◽  
pp. 45-63 ◽  
Author(s):  
Chulhee Na ◽  
Joon Seok Kim ◽  
Seong Yong Park
Keyword(s):  
Brand Extension ◽  
Shared Value ◽  
Creating Shared Value

A Review of Creating Shared Value(CSV) in Recent 7 Years(2011~2017) in Korea

2018 ◽  
Vol 8 (1) ◽  
pp. 53-87
Author(s):  
Jonghyeok Lim ◽  
Dalyoung Chun
Keyword(s):  
Shared Value ◽  
Creating Shared Value
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