scholarly journals The Use of Season Ticket Incentives In Major League Baseball

2020 ◽  
Author(s):  
Kaitlin Poe ◽  
John Drea
Keyword(s):  
Major League Baseball ◽  
Season Ticket ◽  
Major League

An examination of Oliver’s product loyalty framework

2016 ◽  
Vol 17 (2) ◽  
pp. 94-109 ◽  
Author(s):  
Galen T. Trail ◽  
Jeffrey D. James ◽  
Hyungil Kwon ◽  
Dean Anderson ◽  
Matthew J. Robinson
Keyword(s):  
Social Support ◽  
Major League Baseball ◽  
Two Dimensions ◽  
Media Consumption ◽  
Content Type ◽  
Self Identity ◽  
Season Ticket ◽  
Identity Group ◽  
Two Samples ◽  
Major League

Purpose – The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework. Design/methodology/approach – Oliver categorized each of the two dimensions into high and low, creating a two-by-two framework: low fortitude and low-community/social support (Product Superiority group); low fortitude and high-community/social support (Village Envelopment group); high fortitude and low-community/social support (Determined Self-isolation group); high fortitude and high-community/social support (Immersed Self-identity group). The paper uses two samples. The sample from Study 1 was season ticket holders (n=199) of a West Coast (USA) Major League Baseball team. Results indicated preliminary support for Oliver’s four groups and good psychometric properties of the fan community scale and the individual fortitude scale (IFS). Study 2 focussed on attendees (n=458) at two East Coast (USA) Major League Baseball venues. Findings – The multivariate GLM indicated significant differences among Oliver’s groups, but the variance explained was small on past, current, and future attendance. However, in terms of actual games attended, the Immersed Self-identity group attended between 2.5 and 3 times as many games as the Village Envelopment group over the two years, and more than twice as many games as the Product Superiority group. The groups differed substantially on consumption of product extensions: 22.5 percent of the variance in merchandise purchasing was explained by the grouping, 31.9 percent of broadcast media consumption, and 24.9 percent of print media consumption. In all cases, those in the Immersed Self-identity group consumed significantly more than the Product Superiority and Determined Self-isolation groups. Originality/value – The paper reveals that sport marketers can focus on the Immersed Self-identity segment as the segment most likely to consume the product, repurchase, and purchase product extensions.

Take Me Out to the Ballgame: The Effects of Objective, Social, and Temporal Performance Information on Attendance at Major League Baseball Games

1983 ◽  
Vol 5 (3) ◽  
pp. 302-313 ◽  
Author(s):  
Michael A. Becker ◽  
Jerry Suls
Keyword(s):  
Major League Baseball ◽  
Social Performance ◽  
Negative Relationship ◽  
Team Sports ◽  
Performance Indices ◽  
Ticket Sales ◽  
Season Ticket ◽  
Professional Team Sports ◽  
Major League ◽  
Game Attendance

Two studies examined the relationship between objective, social, and temporal performance indices and fan support of major league baseball teams. In the first study, per game attendance figures for 22 major league teams were regressed on the performance indices. Attendance was found to be positively related to objective and social performance and negatively related to temporal performance. These results were replicated in the second study when season ticket sales for five major league teams was the dependent variable. Although the objective and social results were consistent with expectations, the negative relationship between temporal performance and fan support was unexpected. Primacy effects and regression toward the mean are offered as explanations for this latter finding. The results of both studies are considered in terms of the optimum marketing strategy for professional team sports.

Mental Toughness of Major League Baseball Players: An Analysis of 30 Teams, 4860 Games, 360 Players

2013 ◽  
Author(s):  
Roland A. Carlstedt ◽  
Kirstin Szuhany ◽  
Richard O. Temple
Keyword(s):  
Major League Baseball ◽  
Mental Toughness ◽  
Baseball Players ◽  
Major League

An Analysis of the Operational Efficiency of Major League Baseball in Korea : Based on the Analyst Model Analysis

2017 ◽  
Vol 56 (6) ◽  
pp. 309-320
Author(s):  
Nam-kyun Lim ◽  
Mi-Hye Cho ◽  
Tae-wook Chung
Keyword(s):  
Major League Baseball ◽  
Operational Efficiency ◽  
Model Analysis ◽  
Major League

LEFT-HANDEDNESS AMONG MAJOR LEAGUE BASEBALL PLAYERSby

1951 ◽  
Vol 3 ◽  
pp. 5 ◽  
Author(s):  
HARVEY C. LEHMAN
Keyword(s):  
Major League Baseball ◽  
Left Handedness ◽  
Major League

LEFT-HANDED MAJOR-LEAGUE BASEBALL PLAYERS AND LONGEVITY RE-EXAMINED

2004 ◽  
Vol 99 (7) ◽  
pp. 990 ◽  
Author(s):  
ERNEST L. ABEL
Keyword(s):  
Major League Baseball ◽  
Baseball Players ◽  
Left Handed ◽  
Major League
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