Review on the Role of Agriculture Cooperatives in Optimising Gross National Happiness

2018 ◽  
Vol 21 (9) ◽  
pp. 1-8
Author(s):  
Tashi Dendup ◽  
Benu Prasad ◽  
Indra Lal Acharja ◽  
Tashi Dendup ◽  
Sonam Zangpo
2017 ◽  
Vol 24 (1) ◽  
pp. 476 ◽  
Author(s):  
Ritu Verma

Abstract Narrow framings of development founded on GDP growth have led to multiple ecological, social and political-economic crises across the world that threaten the survival of humans and socio-ecologies. With the growing recognition that an expansionist trajectory is no longer viable, a burgeoning global discussion on degrowth has emerged. However, a limited number of living societal solutions exist in response the emergent crisis of over-consumption, deep inequality and resource depletion. The driving development philosophy of Gross National Happiness from the Himalayan Kingdom of Bhutan is a unique living alternative that challenges GDP metrics. With societal happiness as the primary lens for viewing human progress within planetary limits, GNH places socio-cultural, political-economic and spiritual-ecological wellbeing at the center of national development. Based on five years of research in Bhutan, the article discusses GNH as a holistic development alternative in relation to degrowth. It highlights the role of local insights, conceptual innovations, tested methodologies and policy experiences in constructing a unique society, as well as how GNH influences other nations and global debates. The article reflects on challenges that GNH faces in negotiating powerful forces of globalization, geopolitical shifts, climate change and skewed relations of power and privilege that influence scholarship, development and knowledge production. Keywords: Gross National Happiness, degrowth, holistic development, Bhutan


2018 ◽  
Vol 38 (3) ◽  
pp. 331-340 ◽  
Author(s):  
Gene R. Laczniak ◽  
Nicholas J. C. Santos

This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the United Nations’ Sustainable Development Goals. The paper portrays GNH as a normative concept that captures collective well-being; it categorizes GNH, at least from the standpoint of Western moral philosophy, as most closely aligned with classical utilitarianism, and it distinguishes GNH from QoL on the basis of its predominantly aspirational and subjective orientation. It asserts that GNH can be seen as one manifestation of the common good, and, in that manner can be perceived as a ‘more ethical’ conception of the purpose of business activity. Finally, it links GNH to promising areas of Macromarketing scholarship. One essential contribution of this commentary is that it differentiates subjective community happiness from more objective measures of QoL familiar to macromarketing studies.


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