Taking their cue from anti-feminist leader Phyllis Schlafly, the GOP celebrated traditional gender roles and demonized feminism as part of a Long Southern Strategy. The Republican Party dropped the Equal Rights Amendment from its platform in 1980, which many feminists believed would cost the party women voters. When the gender gap emerged during the next election cycle with more women than men voting for Democrats, a myth took hold. However, the gender gap is not universal because anti-feminism and Modern Sexism remain deeply burrowed into southern white identity where they have been reinforced religiously and politicized continually by the GOP. When geography and identity are brought to bear on the myth of the gender gap, it looks remarkably different. Where it does not disappear completely, it is reversed, with southern white women proving more conservative than southern white men and dramatically more so than white American women as a whole.