Social movement activism presumes strategic communication processes by which groups achieve extra-governmental changes to public and private policy through public pressure. Such pressure presumes conditions of five kinds: strain, mobilization, confrontation, negotiation, and resolution. To explain this process, several cases will be offered but especially the U.S. civil rights movement and the activist career of John Lewis. Social movement activism is a test of wills, a test of character, strength, fact, value, identity, identification, and place