Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands

This study investigated implicit and explicit memory effects of sexual and non-sexual advertisements embedded in either a sexual or non-sexual program among women viewers. We predicted that sexual appeals would facilitate implicit memory for the brand, and we explored whether program-type (sexual or non-sexual) and its associated congruity would impact or moderate recall of the surrounding advertisement among a small sample (n = 52) of exclusively women advertisement viewers. Sexual (versus non-sexual) advertising led to significantly worse implicit memory for the brand logo but better explicit recall for the advertisement scene itself. There was no effect of sexual appeals on explicit brand name recall, and no significant effect on advertisement recall of the program type. There was a significant interaction effect for program type and advertisement type for explicit recall of the advertisement scene, in which program-type moderated sexual advertisement recall. These results suggest that sexual advertising may increase memory for the advertisement at the expense of recalling the brand advertised. Limitations and implications of this study are discussed.

Soap Opera Addictive Behaviour among Women Viewers in India

Media is an integral part of society and it plays vital role for inculcating information. In the course of accomplishing its duties and functions, media, especially television influence on society relatively depending on the audience it reaches. Soaps have a predominant female audience. Some soaps do include men viewers but some social researchers pointed, women are considering most peculiar viewers. They are emotionally attached and value particular soaps in their personal and domestic life. Today people are leading a fast life. People should have some kind of recreation in their get relation of their physical and psychological balances of life. So, different people have different activities to spend their leisure.

The Pleasure Principle of Magic Mike XXL: Sonic Visibility Toward Female Audiences

A key difference between Magic Mike (2012) and Magic Mike XXL (MMXL, 2015) is the latter films narrative shift toward the viewing experience of its targeted female audience. The hyper-lean storyline that streamlined all the indulgences of Steven Soderbergh’s original transformed the franchise into a spectacle for women. The goal of this article, then, is to examine how MMXXL’s sonic and visual structures create the resonance that then translates to pleasure and a more holistic kind of representation for female viewers. By exploring how this film deploys not only the visual cues of beautiful male bodies to create bodily responses in its largely female audience but also querying how the sound cues create sonic visibility, I aim to illustrate how MMXXL enables women viewers from a cross section of intersectional identities the opportunity to not only feel seen but also desired.

One Tough Cookie: Exploring Black Women’s Responses to Empire’s Cookie Lyon

The premier of Empire in January 2015 drew 9.8 million viewers and became FOX's highest-rated series debut in three years. In this episode, we are introduced to the terminally-ill CEO of Empire Entertainment, Lucious Lyon (Terrence Howard), who must decide which of his three sons will inherit the family business. To further complicate the decision, his ex-wife, Cookie (Taraji P. Henson), is released from prison after 17 years. The strength of the performances from the main cast, and those of celebrity guest stars, bolster the drama that unfolds, explaining why Empire was incredibly popular with audiences, and black audiences in particular. We examine the series's representations of blackness through focus group interviews with 31 black women viewers, exploring how they made sense of Cookie and compared her to black female leads on other series. Our interviews reveal that Cookie's complexities inspire identification and anxiety, engage broader debates about popular culture representations, and clarify black women's desires to see multifaceted images of themselves and their communities on television.