Narcissus Garden, corpo-imagem: território insólito entre o simbólico e o imaginário de Yayoi Kusama

Resumo O presente estudo apresenta a obra Narcissus Garden de Yayoi Kusama em dois momentos: na sua primeira edição, em 1966 e em um segundo momento, no ano de 2009 em que a mesma recebe um novo formato e caráter permanente no instituto de arte contemporânea, Inhotim. O texto sugere um diálogo sobre a obra diante dos binômios: espetacularização da imagem do corpo e os padrões dominantes de representação do corpo narcísico; a construção imagética do Eu e do Outro através da imagem especular. E termina com a problemática suscitada entre a presença tanto de um corpo imaginário, quanto simbólico como território insólito instaurado por meio das perturbações e obsessões do inconsciente da artista, convertido, em prática artística que determinam a marca intrínseca da sua escritura.

Influence of collaborations with visual art on luxury brand identity: Pilot study

The article examines the collaborations of luxury brands with visual arts and its impact on the ingredients of brand identity using the example of Louis Vuitton. The purpose of this research is to investigate the impact of collaborations with visual art on luxury brand identity and find out what elements of identity are enhanced by collaborations. An online survey was conducted among luxury brand consumers. Both closed and open questions were included in the questionnaire. Totally 443 responses were received, and 295 of them were included in a representative sample of the study. The Louis Vuitton brand which systematically uses the collaborations with visual art and is one of the leaders in the application of brand artification was selected for this study. In the paper the main attention is focused on the Louis Vuitton products from the limited collections with the designs created in collaboration with the Japanese artists Takashi Murakami and Yayoi Kusama, and the American artist Jeff Koons. The modification in the Louis Vuitton brand identity caused by the collaborations was estimated on the basis of the Kapferer’s brand identity prism elements: physique, personality, culture, relationship, self-image, reflection. In accordance with the Kapferer’s brand identity prism, six hypotheses were formulated where three of them were fully confirmed and one hypothesis is partially verified. The research has demonstrated that the art collaborations with visual art enhance the intangible elements of the luxury brand identity — personality, culture and relationships but do not augment physique and self-image. This study has shown a partial impact of visual art collaboration on the luxury brand identity, however, the authors have not estimated the influence of other forms of art, for example, music. The impact of the other forms of arts may be considered in further research.

La función de la producción artística en la psicosis: el caso de Yayoi Kusama

Este artículo analiza, en el caso de Yayoi Kusama, la relación entre psicosis y arte como modalidad de solución original que contempla un saber-hacer con el síntoma. Metodológicamente, se basa en el estudio del caso a partir de documentos bibliográficos y autobiográficos. Expondrá la función del arte para Kusama, arte “psicosomático” y “método terapéutico”, tratamiento no metafórico frente a lo real de la sexualidad y la muerte pero que la ha salvado del suicidio.

The Atmosphere of Infinity Mirrored Room (A Work of Yayoi Kusama) as the Branding of Museum Macan in Jakarta

One of the well-known artists in the world, Yayoi Kusama, successfully hypnotizes the visitors of Museum Macan with the works shown. From her artworks, there is a contemporary installation that is the hallucination of the mental disorder suffered. She named its work as Infinity Mirrored Room. The room atmosphere made has been copyrighted by museums all over the world; one of them is Museum Macan in Jakarta. The management party not only promotes this installation to the media but also makes it as the city branding of Museum Macan. The research is interested in conducting by using a qualitative method through a description of process and analysis. through interview techniques directly in the museum to the visitors, museum assistants, and security officers and documenting it in the form of photos. The result of this research shows that the implementation of the atmosphere by using Barry and Evan’s theory can realize the City Branding Image of Museum Macan based on Anholt theory.