Pengaruh Bukti Fisik, Suasana Ruangan, Dan Harga Terhadap Loyalitas Pelanggan Warunk Upnormal Bogor

The purpose of this research is to find out how much influence of physical evidence, room atmosphere, and price on customer loyalty. Data type of research is quantitative explanation research instruments using questionnaires. Sampel for this research is 100 respondents who were Bogor resident visited and make purchase in Warunk Upnormal Bogor. Analitycal tool used regression analysis and testing hipotesis in this research using formula t count with result physical evidence (5,343>1,66), room atmosphere (-0,610<1,66), price (5,517>1,66) and f count with result (31,909>2,70) with SPSS program version 23 for macintosh. Based on the result of the research noted that physical evidence and price have positive effect and significant on customer loyalty while room atmosphere have no effect on customer loyalty and all three independent variable can determine changes in value from dependent variable as big as 49,9%. While partially, physical evidence variable have positive effect and significant on customer loyalty, room atmosphere variable have no effect on customer loyalty, and price variable have positive effect and significant on customer loyalty. This shows that there is a direct influence between independent variable and dependent variable simultaneously while partially, physical evidence and price have direct influence on customer loyalty while room atmosphere have no direct influence on customer loyalty. Keyword: Physical Evidence, Room Atmosphere, Price, Customer Loyalty

The Atmosphere of Infinity Mirrored Room (A Work of Yayoi Kusama) as the Branding of Museum Macan in Jakarta

One of the well-known artists in the world, Yayoi Kusama, successfully hypnotizes the visitors of Museum Macan with the works shown. From her artworks, there is a contemporary installation that is the hallucination of the mental disorder suffered. She named its work as Infinity Mirrored Room. The room atmosphere made has been copyrighted by museums all over the world; one of them is Museum Macan in Jakarta. The management party not only promotes this installation to the media but also makes it as the city branding of Museum Macan. The research is interested in conducting by using a qualitative method through a description of process and analysis. through interview techniques directly in the museum to the visitors, museum assistants, and security officers and documenting it in the form of photos. The result of this research shows that the implementation of the atmosphere by using Barry and Evan’s theory can realize the City Branding Image of Museum Macan based on Anholt theory.

Legere: A Visualizer for Spoken Audio

<p>Legere is a work of critical technology-art that examines the intersection between novels and visual media as two different forms of entertainment. It is set to mimic television -- the program, displayed on an old television set, has a set number of channels that the user can flip through with a remote. Each channel concurrently plays a long-running audiobook, and using speech-recognition, the program flashes the book's text at the user in sync with the narration. The exhibit is meant to mock a living room atmosphere by adding a couch, coffee table, and other peripherals like a rug, to the project space.</p>