P300 and decision-making in neuromarketing

Neuromarketing provides insights into consumers' decision-making that traditional marketing test methods cannot offer. The foundation in the process of decision-making is P300. Thus, the P300 wave is a potential Event-Related Component (ERP) used to measure consumers' decision-making process. The P300 wave represents a positive transition in human event-related potential. Therefore, the P300 is determined by measuring the amplitude and latency of the consumers. A higher P300 amplitude indicates greater confidence in the decision-making process, while a longer P300 latency indicates lower attentiveness. Thus, P300 in neuroscience, which investigates customers' responses in-depth, cannot be accomplished by typical marketing methods. For many years, P300 components such as attitudes, preferences, and information-based decision-making have been examined extensively in marketing-related research. However, a review of an ERP in neuromarketing method is fewer reported. This mini review describes some analysis on P300 and decision-making by several researchers.

Which Axial Age, whose rituals? Habermas and Jaspers on the ‘spiritual’ situation of the present age

Can we keep relying on sources of values dating back to the Axial Age, or do cognitive changes in the present age require a completely new foundation? An uncertainty arises with the crisis of values that can support the human in the age of artificial intelligence. Should we seek contemporary access points to the archaic origins of the species? Or must we also imagine new Anthropocenic-Axial values to reground the human event? In his most recent work, Habermas affirms the continuing importance of the contemporary access to the First Axial values, but before him Jaspers anticipates that a second cognitive revolution opens areas that may be receptive to new value foundations. Habermas’ justification of the postsecular turn may not be thinkable without Jaspers’ discovery of the postaxial imaginary.

Marginal Argument Structure constructions: the [V the Ntaboo-wordout of]-construction in Post-colonial Englishes

Argument Structure constructions – abstract, schematic constructions that are considered to encode basic human event construals – have received considerable attention in the constructionist literature. At the same time, languages sometimes also possess what can be considered Marginal Argument constructions that are partly lexically filled and considerably more specialized in meaning, such as the V the Ntaboo-wordout of-construction. The present study focusses on the latter construction drawing on the Corpus of Web-based Global English (GloWbE). In particular, it provides empirical evidence that the productivity of the verb slot can be shown to correlate positively with the phase of a variety in the Dynamic Model.