Identifikasi Integritas Pada Komunikasi Kwee Tjie Hoei Dalam Film Love And Faith

This research will specifically trace the communication made by Kwee Tjie Hoei or Karmaka Surjaudjaja which is manifest in the national film titled with "Love and Faith (2015)". This film is packed in the form of a romantic drama genre that tells the biopic Karmaka Surjaudjaja when building the business empire of PT OCBC NISP which at that time was in a crisis. The researcher is based on Communication Theory of Identity which was triggered by Michael Hecth (2004) and Aristotle's Rhetoric to examine the message conveyed in the film. The research paradigm is based on constructivism, while the method used in this study is Sara Mills discourse analysis and this type of research is qualitative descriptive. The analytical unit used in the study were scenes in a movie show, so the researcher was able to identify the integrity of Kwee Tjie Hoei shown in several stages of identity.

STRATEGI MEMBIDIK KETERSEDIAAN AUDIENS DALAM INDUSTRI TELEVISI (Studi Deskriptif Tayangan Film India ANTV)

<p>The success of ANTV captured the attention of the audience through the Indian Movie show<br />influenced ANTV's position to television in the first rank. The television, which used to be in the last<br />number among rival televisions, tried the first time to broadcast an Indian movie called Mahabharata,<br />which had been successfully aired by TPI in the 1990s. The latest version of the Indian movie gets a great<br />reception from the audience. This article aims to describe ANTV's strategy in the television industry<br />through Indian movie to win the competition. According to Pringle and Starr (2006: 123-125), when<br />planning a program to be aired, the television managers should pay attention to the nine factors, namely<br />(1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building Audience<br />Habit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) Inventory<br />Program, and (9) Local Production Capabilities. The authors limit this study to the available audience<br />and the scheme programing of ANTV. The research method used qualitative descriptive with data<br />collection technique, consist of interview, observation, and documentation. Based on the results of<br />research and data analysis can be concluded that the Indian movie impressions in accordance with the<br />ANTV audience target, so this show succeeded in drawing the attention of the audience, and became the<br />top program. Scheme of ANTV programs illustrate the suitability of the broadcast time slot division and<br />the available audience. These two conclusions refer to Pringle and Starr's thoughts. ANTV's strategy<br />review to win the competition in the television industry opens up a new idea. In this research describe not<br />only on-air programs but also strengthened by off-air program.<br />Keywords: Program, Indian Movie, ANTV, Available Audience</p>