The New Strategy of Nike Corporate Communication in Efforts to Build a New Corporate Image

This study aims to examine the uniqueness of the corporate communication carried out by Nike when the well-known brand competes to sign a contract with athletes who reach their peak performance to promote its apparel. However, Nike signs contracts with players when they are still rising stars and then leaves them. Nike does something that well-known brands do not usually do. Normally, they compete to attract stars who are in their golden age. This research was conducted using a qualitative approach through case study research. The materials of this research were obtained by conducting a literature review, matters related to the Nike author's boredom collected from various sources, and reviewed using corporate communication logic. The results of this study indicate that Nike's steps are aimed at creating a new impression without leaving the old self-image.

Politics and Media Hegemony Policy in Indonesia

This research aims to help those trying to master the media and political power in Indonesia and use the media as a tool to build community system from the Dutch colonial rule to the independence era, particularly from 1999 to 2019. This study is about how the system formed the media under the political policy until it developed into a base media in Indonesia between the era of the Dutch conquest and the year 2019. To achieve the objective of the study, investigation has been made upon media as a factor that affects the formation of the base to control the freedom of the media by using the investigation approach on history through document analysis and deep interview. The finding shows that forming a base that controls the freedom of the media is based on a proses which is designed soberly to fit with the philosophy and the value which is practiced by the ruling leader, and became the base of the national media activist in Indonesia.

Communication Experiences and Challenges of Kindergarten and Elementary Teachers in Online Learning during the COVID-19 Pandemic

The increasing number of patients recovering from the COVID-19 and the decreasing number of people exposed to the infection seemed to raise the community’s hopes for returning to face-to-face learning. Some schools have slowly implemented face-to-face learning. Teachers sincerely hope to optimize face-to-face learning soon. However, there are still pros and cons over face-to-face learning for fear of schools turning into COVID-19 clusters. The teachers complained about various online learning problems, so they applied for permission to conduct face-to-face learning. The purpose of this research is to understand teachers’ experiences in online learning during the COVID-19 pandemic, including positive and negative experiences as well as obstacles in the online learning during the pandemic. This study uses descriptive qualitative research methods, with data collection technique conducted through documentation studies as well as interviews with five kindergarten and elementary school teachers. The selection of research subjects used purposive sampling. The results of this study revealed that the teachers had extraordinary experiences, both negative and positive. The negative experiences during online learning are related to confusion, culture shock, dissatisfaction, stress, fatigue, and overwhelm, while the positive experiences are related to the ease of attending meetings simultaneously, carrying out activities at home and gaining new knowledge, especially in communication technology. Barriers and challenges experienced by teachers in online learning during the pandemic are technical and non-technical in nature.

Social Network Strategy to Counter Acts of Terrorism in Indonesia: A Structural Hole Study

The ISIS terrorist group still poses a serious threat in Indonesia, especially because it operates in a network (net-terrorism) so that the handling of this terrorist group often does not reach its roots. The research is aimed to reveal the social network strategy in resolving terrorist acts in Indonesia using a structural hole theory. The research method is a qualitative research approach with secondary data analysis from four sources: books, journal articles, previous related research, and the Law of the Republic of Indonesia. The data above is then processed with Ucinet-Draw to calculate the linkage score between members in the network and then see the movement map for each ISIS network in Indonesia: Jakarta, Poso, and Surabaya. Thus, this study proves that there is a gap in the structure of the ISIS group's communication network in Indonesia. The research results revealed that many terrorist acts in Indonesia had the same pattern, namely the strong communication network between terrorist actors. Terrorist actors carried out at least three tertius strategies, namely tertius gaudens, tertius inguens, and a combination of the two. Through the tertius strategy, the government will be able to play its most crucial role in taking preventive actions against actors in terrorist networks. Therefore, the government needed to carry out various integration strategies with various institutions to conduct deradicalization appropriately.

Social Network Analysis: #BlackLivesMatter Distribution at Actor Level and System Level

#BlackLivesMatter accompanies several cases of discrimination against the black community. The hashtag was spread by actors who have great influences on Twitter users. The actors create communication network which connected to each other to form opinions about the Black Lives Matter movement. Researchers conducted a study to determine the distribution of #BlackLivesMatter at the actor level for the period 20-27 April 2021 in Twitter. The study used quantitative methods and a positivistic paradigm with a Social Network Analysis (SNA) approach. The results show that the actor with the highest degree of centrality is @jeanmessiha with 238 interactions, the actor with the highest betweenness centrality is @helloagain0611 with a value of 0.000049, the actor with the highest eigenvector centrality is @jeanmessiha with a value of 1 and there are 1,416 actors who have closeness centrality. # BlackLivesMatter has a low diameter value so that it spreads quickly but not too widely, not much reciprocity occurs, not concentrated in one dominant cluster but spread widely in several clusters. The actors play a role in spreading diverse opinions regarding Black Lives Matter, thus creating free discussion in several clusters on Twitter. Opinion widely spread on Twitter creates public opinion regarding the Black Lives Matter movement.

Indonesia’s Response to Covid-19 Outbreak: Raising Awareness through Community Engagement and Actionable Volunteer Contribution

The world is in the grip of a health crisis due to the unforeseen consequences of the COVID-19 pandemic causing a substantial increase in distress associated with pain, depression, and loss. Indonesia is not handling the epidemic properly at this early stage due to a lack of planning and readiness on the part of the country. The government subsequently established the COVID-19 national task force, a COVID-19 assistance centre that reflects the government's readiness and urgency in dealing with the COVID-19 pandemic. At the national and regional levels, the task force reports directly to the president, organizes and encourages all connected agencies to respond to the COVID-19 crisis. The task force's other responsibility is to raise awareness about COVID-19 to the general public. The study aims to determine how Indonesia's COVID-19 task force volunteers can act as a communication aid for the public as a source of empowerment during the pandemic, as well as to examine risk communication and community engagement. This research uses a qualitative approach using the theory of social support. As a result, this study has identified new volunteering approaches for Indonesia's COVID-19 task force that could act as a support system as well as improvements on their approach on community engagement with the public.

Celebrity Endorsers in Government Communication: A Plausible Option amidst Uncertainty and Declining Public Trust

This paper examines the harness of celebrity endorsers by government organizations as a strategy of political public relations. The purpose of this study was to broaden understanding of how celebrity endorsers and key opinion leaders work in the political realm, notably in supporting government policy. This descriptive-qualitative research uses a single case study on the promulgate efforts of the government’s COVID-19 vaccination program using celebrity endorsements. Literature research and social media material from a celebrity endorser were used as data collection techniques. To discover propaganda techniques, content analysis was performed on Raffi Ahmad’s social media posts. Next, a group discussion with six key informants was held to confirm the findings. Given the context and focus of this study lies on government organizations, we offer a different approach in examining celebrity endorsements by using propaganda theories and concepts. Kahneman’s dual-system theory of fast and slow thinking was also fruitful to rationalize the work of endorsement and relevant to propaganda and other persuasion theories. We found that the key messages that Raffi Ahmad published on his social media contained propaganda elements that had the potential to influence public opinion before making a decision. Therefore, the use of celebrity endorsements by government organizations is likely to be effective in influencing public behavior, or at least in raising awareness of government policies. We conclude that celebrity endorsement can be a plausible option to be implemented in the government communication strategy to achieve certain objectives.

Hoax Digital Literacy on Instagram

The development of communication technology brings forth new media with various multiplatforms. Information spreads instantaneously to all corners of the world through abundant media devices. In social media spaces, every individual can produce informational content and disseminate it, so it appears as a new phenomenon of citizen journalism. Individuals act as both producers and targets of social media content simultaneously. Ironically, due to freedom of expression on social media, various hoaxes appear intentionally or unintentionally and are widely distributed. This study aims to explore the official Instagram account that handles hoaxes in West Java Province and provide a digital literacy education in their post. This study uses the content analysis method, which efficiently investigates media content on both printed form and digital posts. In addition, it also uses descriptive content analysis to describe in detail a message or a specific content. The study object is Instagram @jabarsaberhoaks with an analysis unit of information items about hoaxes and various digital literacy on Instagram @jabarsaberhoaks in 2020. In total, their number reaches 900 posts. The result of this study shows that the most common hoax is fake news, such as manipulated content, misleading content, fake news, and fabricated content with health, political, and economic themes. Explicitly or implicitly, digital literacy education about hoaxes can be obtained by accessing the information contained in Instagram accounts. The implication is that it is necessary to study the extent of this educational content responded by the public, so media messages can effectively and efficiently be in the form of educational media about interactive hoaxes.

Symbolic Communication of Tourism Images in Soap Opera Televisions

Tourism in Bali is growing so rapidly that it continues to increase every year. The increasing number of foreign and domestic tourist arrivals leads to an increase in domestic services and promotions. Arief Yahya assessed that film had become a useful medium and contributed greatly to promoting Indonesian tourism. The aim of this research is to know how soap opera and film could be used as a means of promotion to know about Tourism in Bali and other state problems: (1) How Broadcasting as a mass communication activity functions as a medium of information, education, entertainment, health, control and social control; (2) How to carry out the function of soap opera and film as a means of promoting Tourism inBali;(3), How broadcasting also has economic and cultural functions. Theory and Method: Symbolic Theory and Method use perception and qualitative analysis which explore by watching the eat, pray, and love films and some soap operas whose shooting take place in Bali. They can serve as a reference for the industrial world to make films that can inspire audiences to come to the place or location of the film, and also a reference for tourists who would come to Bali.

Influence of Pseudonymous Identity Usage on Instagram on Self-disclosure

One of many social media phenomena, especially on Instagram, is the rising number of accounts with pseudonymous identity, commonly known as Fake Instagram (Finstagram). A private account appears with a fake username and photo display and small number of followers, with the purpose of being unidentified. The phenomenon starts from the social media standards Instagram trends to social judgements, resulting in users feeling uncomfortable when sharing aside from the implicit standards and trends which are currently happening. From that perspective, this research aims to see whether an influence is present in pseudonymous identity usage on Instagram on self-disclosure. Data of this research is gathered from 100 respondents through questionnaire using a purposive sampling technique. The result of questionnaire is later researched using a quantitative research method. With the use of simple regression analysis, it is known that pseudonymous identity usage on Instagram (variable X) and self-disclosure (variable Y) have a strong correlations and a significant influence on one another. Based on self-disclosure theory, the result shows that pseudonymous identity usage on Instagram (also known as Finstagram) contributed 43,6% to self-disclosure, whereas the remaining 56,4% is contributed by other factors than pseudonymous identity usage on Instagram.