Analisis Strategi Bisnis Pada Pt. Xyz

In past few years, Indonesian people have a lot of interest in traveling and other outdoor activities like hiking, camping, etc. People start to explore the beauty of Indonesia and it impacts to the increase in Indonesia tourism. This condition makes many people looking for stuffs to support their outdoor activities. This increasing demand stimulates many local companies produce outdoor gear and this market facing a tighter competition than before. The purpose of this research is to analyze the proper strategy for PT. XYZ in facing the market competition. Defining internal and external factors of the company are important in formulating the alternative strategies. Therefore, this research use descriptive qualitative method and using CPM Matrix, IFE Matrix, EFE Matrix, SWOT Matrix, IE Matrix, and QSPM to find out the suitable strategy which will help the company survive in market competition. In final result, the suitable strategy for PT. XYZ is developing the waterproof product (shoes and carrier) for tropical product.

The Central American Coffee Commodity Chain

Coffee production has been a significant economic activity in Central America since the 19th century, and it has played an important role in shaping social relations, politics, and culture in various ways over time, both within coffee-producing areas and in each country. Coffee continues to be a major export crop, although the region’s economy has diversified, and the prospects of coffee as a commodity and a way of life will influence the fortunes of many in the highland areas of the isthmus. The Central American coffee commodity chain, from planting, care of the coffee groves, and harvesting through transportation, processing, and storage to shipping, roasting, and distribution abroad and within each country, has evolved in response both to internal dynamics and to changes in the world market for coffee and consumer demand, international trading systems, capital flows, and marketing systems. The supply of credit and the exchange of knowledge and information on the market as well as technical expertise and the provision of inputs, genetic material, and equipment have helped shape and reshape this value chain. Farmers’ strategies and cooperative endeavors, as well as local processing, gathering, and storage facilities and financing and regulations, have adapted to changing trends and to market downturns, recoveries, and segmentation. Vertical and horizontal integration of the various links in this chain have also evolved, in ways that differ from one country to another. While historically there has been a trend toward concentration especially in processing and export, there has also been fragmentation and greater involvement of small- or medium-scale producers in cultivation and in primary processing in specific countries or areas. Certain pests and diseases, whose geographical distribution and severity have been related to agro-ecological conditions and practices, have also contributed to modifications in productive systems. Climate change has had increasingly severe short-term impacts on the frequency of extreme events and variability of rainfall and temperature, while warmer average temperatures have begun to affect the altitudinal range of coffee cultivation. There is definitely a future for specific types of Central American coffee, but not necessarily for all current areas, farms, and firms specializing in this tropical product.