Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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9783319173856, 9783319173863

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Business Social Responsibility: Mortgage and Credit Marketing in Low-Income Communities

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_22 ◽

2015 ◽

pp. 104-108

Author(s):

T. O. Job

Keyword(s):

Social Responsibility ◽

Low Income

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An Empirical Investigation of the Impact of Viewers' Race on their Association of Celebrities in Television Advertising

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_10 ◽

2015 ◽

pp. 48-52

Author(s):

R. Nicholas Gerlich ◽

Suresh Gopalan

Keyword(s):

Empirical Investigation ◽

Television Advertising ◽

The Impact

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Marketing Strategies for Reaching Minority Markets

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_1 ◽

2015 ◽

pp. 1-7

Author(s):

C. P. Rao ◽

David L. Kurtz

Keyword(s):

Marketing Strategies

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Three Attitudinal Factors of Native American Purchase Behavior: a Study of the Plains Indian Consumer of North Dakota

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_16 ◽

2015 ◽

pp. 78-80

Author(s):

Lynn F. Muller ◽

Phillip H. Wilson ◽

Linda Keup

Keyword(s):

Native American ◽

North Dakota ◽

Purchase Behavior ◽

Attitudinal Factors ◽

Indian Consumer ◽

Plains Indian

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Uptown Cigarettes: A Comparison of Media Treatments in the African American Market and the General Market

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_9 ◽

2015 ◽

pp. 42-47

Author(s):

Charles Louis Sharp

Keyword(s):

African American

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Trends and Strategies in the Marketing of Corporate Image and Identity in a Politically-Conscious South Africa

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_23 ◽

2015 ◽

pp. 109-113

Author(s):

M. M Hugo-Burrows

Keyword(s):

South Africa ◽

Corporate Image

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Marketing Credit/Mortgage Services in Under Served Markets: a Public Policy Perspective

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_21 ◽

2015 ◽

pp. 100-103

Author(s):

Tony O. Job

Keyword(s):

Public Policy ◽

Policy Perspective

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Societal Influences on Schematic Processing in the Service Encounter: Directions For Study

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_20 ◽

2015 ◽

pp. 95-99

Author(s):

Barry J. Babin ◽

Mitch Griffin

Keyword(s):

Service Encounter ◽

Schematic Processing ◽

Societal Influences

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The Effect of Ethnic Acculturation on Advertising Perceptions: an Investigation of Mexican-American Consumers

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_13 ◽

2015 ◽

pp. 63-67

Author(s):

Sheb L. True ◽

James H. Barnes ◽

Faye W. Gilbert

Keyword(s):

Mexican American

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An Analysis of Frequency Portrayal of Minority Models in Magazine Advertisements

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17386-3_11 ◽

2015 ◽

pp. 53-58

Author(s):

MonLe-Lee ◽

Andy M. Liebman ◽

Margaret Mary Liebman

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Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Business Social Responsibility: Mortgage and Credit Marketing in Low-Income Communities

An Empirical Investigation of the Impact of Viewers' Race on their Association of Celebrities in Television Advertising

Marketing Strategies for Reaching Minority Markets

Three Attitudinal Factors of Native American Purchase Behavior: a Study of the Plains Indian Consumer of North Dakota

Uptown Cigarettes: A Comparison of Media Treatments in the African American Market and the General Market

Trends and Strategies in the Marketing of Corporate Image and Identity in a Politically-Conscious South Africa

Marketing Credit/Mortgage Services in Under Served Markets: a Public Policy Perspective

Societal Influences on Schematic Processing in the Service Encounter: Directions For Study

The Effect of Ethnic Acculturation on Advertising Perceptions: an Investigation of Mexican-American Consumers

An Analysis of Frequency Portrayal of Minority Models in Magazine Advertisements

Minority Marketing: Research Perspectives for the 1990s - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications