Journal of Marketing & Public Policy
Latest Publications

TOTAL DOCUMENTS

500
(FIVE YEARS 0)

H-INDEX

57
(FIVE YEARS 0)

Published By Sage Publications

1547-7207, 0748-6766
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms’ Strategic Responses

2019 ◽  
Vol 38 (3) ◽  
pp. 297-315 ◽  
Author(s):  
Hualu Zheng ◽  
Lu Huang ◽  
William Ross
Keyword(s):  
Soft Drinks ◽  
Strategic Responses ◽  
Tax Salience

scholarly journals Moving Forward: The Role of Marketing in Fostering Public Transport Usage

2019 ◽  
Vol 38 (3) ◽  
pp. 354-371
Author(s):  
Maarten J. Gijsenberg ◽  
Peter C. Verhoef
Keyword(s):  
Public Transport

Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group

2019 ◽  
Vol 38 (3) ◽  
pp. 372-390 ◽  
Author(s):  
Mohammed El Hazzouri ◽  
Leah K. Hamilton
Keyword(s):  
Public Health ◽  
Minority Groups

From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling

2019 ◽  
Vol 38 (3) ◽  
pp. 332-353 ◽  
Author(s):  
David M. Houghton ◽  
Edward L. Nowlin ◽  
Doug Walker
Keyword(s):  
Sports Betting ◽  
Online Gambling ◽  
Fantasy Sports

When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge

2019 ◽  
Vol 38 (3) ◽  
pp. 316-331 ◽  
Author(s):  
Cristel Antonia Russell ◽  
Anne M. Hamby ◽  
Joel W. Grube ◽  
Dale W. Russell
Keyword(s):  
Public Health ◽  
Persuasion Knowledge ◽  
Narrative Transportation

scholarly journals Shaping Small Business Lending Policy Through Matched-Pair Mystery Shopping

2019 ◽  
Vol 38 (3) ◽  
pp. 391-399 ◽  
Author(s):  
Sterling A. Bone ◽  
Glenn L. Christensen ◽  
Jerome D. Williams ◽  
Stella Adams ◽  
Anneliese Lederer ◽  
...  
Keyword(s):  
Small Business ◽  
Matched Pair ◽  
Small Business Lending ◽  
Mystery Shopping ◽  
Lending Policy

scholarly journals A New Era at Journal of Public Policy & Marketing Begins

2019 ◽  
Vol 38 (1) ◽  
pp. 1-2 ◽  
Author(s):  
Joshua L. Wiener ◽  
Pam Scholder Ellen ◽  
Scot Burton
Keyword(s):  
Public Policy ◽  
New Era

scholarly journals Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography

2019 ◽  
Vol 38 (1) ◽  
pp. 81-95 ◽  
Author(s):  
Benét DeBerry-Spence ◽  
Akon E. Ekpo ◽  
Daniel Hogan
Keyword(s):  
Mobile Phone ◽  
Visual Ethnography

scholarly journals Subsistence Marketplaces: Challenges and Opportunities

2019 ◽  
Vol 38 (1) ◽  
pp. 36-41 ◽  
Author(s):  
Madhu Viswanathan ◽  
Raed Elaydi ◽  
Roland Gau ◽  
Lisa Jones Christensen
Keyword(s):  
Challenges And Opportunities

scholarly journals An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

2019 ◽  
Vol 38 (1) ◽  
pp. 61-80 ◽  
Author(s):  
Rajibul Hasan ◽  
Ben Lowe ◽  
Dan Petrovici
Keyword(s):  
Innovation Adoption ◽  
Empirical Comparison
Load More ...
Sign in / Sign up

Export Citation Format

Share Document