Advances in International Marketing - Research on International Service Marketing: A state of the Art
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MARKETING INDUSTRIAL PROJECT-RELATED SERVICES INTERNATIONALLY: A MULTI-LINGUAL LITERATURE REVIEW

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15007-2 ◽

2005 ◽

pp. 149-174 ◽

Cited By ~ 4

Author(s):

Maria Anne Skaates ◽

Bernard Cova

Keyword(s):

Literature Review ◽

Related Services ◽

Industrial Project

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INTERNATIONAL CONSULTING PROVIDERS AND MULTILATERAL INSTITUTIONS: NETWORKS AND INTERNATIONALIZATION

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15008-4 ◽

2005 ◽

pp. 175-197 ◽

Cited By ~ 2

Author(s):

Catherine Welch

Keyword(s):

Multilateral Institutions ◽

International Consulting

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RESEARCH ON INTERNATIONAL SERVICE MARKETING: ENRICHMENT AND CHALLENGES

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15001-1 ◽

2005 ◽

pp. 1-7 ◽

Cited By ~ 3

Author(s):

Pieter Pauwels ◽

Ko de Ruyter

Keyword(s):

Service Marketing ◽

International Service

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Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15011-4 ◽

2005 ◽

pp. V-VI

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LIST OF CONTRIBUTORS

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15009-6 ◽

2005 ◽

pp. VII-VIII

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MANAGING SERVICE RELATIONSHIPS IN A GLOBAL ECONOMY: EXPLORING THE IMPACT OF NATIONAL CULTURE ON THE RELEVANCE OF CUSTOMER RELATIONAL BENEFITS FOR GAINING LOYAL CUSTOMERS

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15002-3 ◽

2005 ◽

pp. 11-31 ◽

Cited By ~ 4

Author(s):

Thorsten Hennig-Thurau ◽

Kevin P. Gwinner ◽

Dwayne D. Gremler ◽

Michael Paul

Keyword(s):

National Culture ◽

Global Economy ◽

Service Relationships ◽

Relational Benefits ◽

The Impact ◽

Loyal Customers

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A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15003-5 ◽

2005 ◽

pp. 33-73 ◽

Cited By ~ 6

Author(s):

Gaby Odekerken-Schröder ◽

Kristof De Wulf ◽

Kristy E. Reynolds

Keyword(s):

Relationship Marketing ◽

Cross Cultural ◽

Marketing Effectiveness ◽

Retail Services ◽

Contingency Approach

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THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15005-9 ◽

2005 ◽

pp. 95-117 ◽

Cited By ~ 5

Author(s):

Tinne Lommelen ◽

Paul Matthyssens

Keyword(s):

Literature Review ◽

Service Providers ◽

Internationalization Process

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PREFACE

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15010-2 ◽

2005 ◽

pp. IX

Author(s):

S. Tamer Cavusgil

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ENTRY MODE CHOICE IN SERVICE FIRMS: A REVIEW OF CONTEMPORARY RESEARCH

Advances in International Marketing - Research on International Service Marketing: A state of the Art ◽

10.1016/s1474-7979(04)15006-0 ◽

2005 ◽

pp. 119-145 ◽

Cited By ~ 1

Author(s):

Aileen Kennedy

Keyword(s):

Mode Choice ◽

Entry Mode ◽

Service Firms ◽

Entry Mode Choice ◽

Contemporary Research

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Advances in International Marketing - Research on International Service Marketing: A state of the Art
Latest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald (MCB UP )

MARKETING INDUSTRIAL PROJECT-RELATED SERVICES INTERNATIONALLY: A MULTI-LINGUAL LITERATURE REVIEW

INTERNATIONAL CONSULTING PROVIDERS AND MULTILATERAL INSTITUTIONS: NETWORKS AND INTERNATIONALIZATION

RESEARCH ON INTERNATIONAL SERVICE MARKETING: ENRICHMENT AND CHALLENGES

CONTENTS

LIST OF CONTRIBUTORS

MANAGING SERVICE RELATIONSHIPS IN A GLOBAL ECONOMY: EXPLORING THE IMPACT OF NATIONAL CULTURE ON THE RELEVANCE OF CUSTOMER RELATIONAL BENEFITS FOR GAINING LOYAL CUSTOMERS

A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH

THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW

PREFACE

ENTRY MODE CHOICE IN SERVICE FIRMS: A REVIEW OF CONTEMPORARY RESEARCH

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Advances in International Marketing - Research on International Service Marketing: A state of the ArtLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald (MCB UP )

MARKETING INDUSTRIAL PROJECT-RELATED SERVICES INTERNATIONALLY: A MULTI-LINGUAL LITERATURE REVIEW

INTERNATIONAL CONSULTING PROVIDERS AND MULTILATERAL INSTITUTIONS: NETWORKS AND INTERNATIONALIZATION

RESEARCH ON INTERNATIONAL SERVICE MARKETING: ENRICHMENT AND CHALLENGES

CONTENTS

LIST OF CONTRIBUTORS

MANAGING SERVICE RELATIONSHIPS IN A GLOBAL ECONOMY: EXPLORING THE IMPACT OF NATIONAL CULTURE ON THE RELEVANCE OF CUSTOMER RELATIONAL BENEFITS FOR GAINING LOYAL CUSTOMERS

A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH

THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW

PREFACE

ENTRY MODE CHOICE IN SERVICE FIRMS: A REVIEW OF CONTEMPORARY RESEARCH

Advances in International Marketing - Research on International Service Marketing: A state of the Art
Latest Publications