Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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140

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Published By Springer International Publishing

9783319130835, 9783319130842

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Evidence for Strategic Alliances and Relationship Marketing in New Zealand Industry

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_50 ◽

2015 ◽

pp. 200-207 ◽

Cited By ~ 1

Author(s):

Mike Beverland ◽

Phil Bretherton

Keyword(s):

New Zealand ◽

Relationship Marketing ◽

Strategic Alliances

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An Investigation of the Selling Situation and Customer-Oriented Selling

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_102 ◽

2015 ◽

pp. 435-441

Author(s):

Theresa B. Flaherty

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Why are Counterfeits so Attractive to Consumers? An Empirical Analysis

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_91 ◽

2015 ◽

pp. 395-396

Author(s):

Bodo B. Schlegelmilch ◽

Barbara Stottinger ◽

Alexander Nill

Keyword(s):

Empirical Analysis

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Communication and the Service Exchange: Confirming The Dimensions of Provider Relational Messages and Exploring their Impact on Client Satisfaction

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_81 ◽

2015 ◽

pp. 350-350

Author(s):

Nancy Menelly Bulkley

Keyword(s):

Client Satisfaction ◽

Service Exchange ◽

Relational Messages

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Offensive vs. Defensive Opportunism in Marketing Channel Relationships: An Essay on Their Ethics

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_7 ◽

2015 ◽

pp. 29-35

Author(s):

Tao Gao

Keyword(s):

Marketing Channel ◽

Channel Relationships

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An Empirical Study of Export Product Adaptation and its Antecedents for Turkish Export Ventures

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_64 ◽

2015 ◽

pp. 287-287

Author(s):

Bülent Mengüç ◽

Tunç Erem

Keyword(s):

Empirical Study ◽

Export Product

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Relationship Strategies Revisited

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_45 ◽

2015 ◽

pp. 180-183

Author(s):

Samuel K. Moak

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Reconceptualizing Trust: An Evolutionary Process Model

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_4 ◽

2015 ◽

pp. 26-26

Author(s):

James M. Curran ◽

Deborah E. Rosen

Keyword(s):

Process Model ◽

Evolutionary Process

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Logistics: An Evolutionary Perspective, Considerations and Future Directions

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_29 ◽

2015 ◽

pp. 114-119

Author(s):

Stef G. Nicovich

Keyword(s):

Evolutionary Perspective ◽

Future Directions

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Thoughts on an Old Theme: Entrepreurship and Organisation

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13084-2_24 ◽

2015 ◽

pp. 98-98

Author(s):

A. L. Minkes ◽

Gordon F. Foxall

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Evidence for Strategic Alliances and Relationship Marketing in New Zealand Industry

An Investigation of the Selling Situation and Customer-Oriented Selling

Why are Counterfeits so Attractive to Consumers? An Empirical Analysis

Communication and the Service Exchange: Confirming The Dimensions of Provider Relational Messages and Exploring their Impact on Client Satisfaction

Offensive vs. Defensive Opportunism in Marketing Channel Relationships: An Essay on Their Ethics

An Empirical Study of Export Product Adaptation and its Antecedents for Turkish Export Ventures

Relationship Strategies Revisited

Reconceptualizing Trust: An Evolutionary Process Model

Logistics: An Evolutionary Perspective, Considerations and Future Directions

Thoughts on an Old Theme: Entrepreurship and Organisation

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications