Advances in International Marketing - Measurement and Research Methods in International Marketing
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Published By Emerald Group Publishing Limited

9781780520940, 9781780520957

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The State of Methodological Practice in International Marketing Research

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022010 ◽

2011 ◽

pp. 143-167 ◽

Cited By ~ 3

Author(s):

Charles R. Taylor ◽

C. Luke Bowen ◽

Hae-Kyong Bang

Keyword(s):

International Marketing ◽

Marketing Research ◽

The State ◽

Methodological Practice

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Advances in International Marketing

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022017 ◽

2011 ◽

pp. iii

Keyword(s):

International Marketing

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Introduction to Section II: Regular Articles

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022013 ◽

2011 ◽

pp. 221-222

Author(s):

Shaoming Zou

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Marketing Accountability: Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022009 ◽

2011 ◽

pp. 115-139 ◽

Cited By ~ 3

Author(s):

Sascha Raithel ◽

Sebastian Scharf ◽

Charles R. Taylor ◽

Manfred Schwaiger ◽

Lorenz Zimmermann

Keyword(s):

Data Envelopment Analysis ◽

Shareholder Value ◽

Data Envelopment ◽

Marketing Accountability ◽

The Impact ◽

Advertising Efficiency

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Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022004 ◽

2011 ◽

pp. 11-30 ◽

Cited By ~ 13

Author(s):

Adamantios Diamantopoulos ◽

Petra Riefler

Keyword(s):

International Marketing ◽

Cautionary Tale ◽

Consumer Animosity ◽

Marketing Models

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Introduction: Measurement and Research Methods in International Marketing

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022003 ◽

2011 ◽

pp. 3-7

Author(s):

Marko Sarstedt ◽

Manfred Schwaiger ◽

Charles R. Taylor

Keyword(s):

Research Methods ◽

International Marketing

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Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022011 ◽

2011 ◽

pp. 169-194 ◽

Cited By ~ 46

Author(s):

Edward E. Rigdon ◽

Christian M. Ringle ◽

Marko Sarstedt ◽

Siegfried P. Gudergan

Keyword(s):

Customer Satisfaction

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Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022005 ◽

2011 ◽

pp. 31-51 ◽

Cited By ~ 4

Author(s):

George R. Franke ◽

John S. Hill ◽

Jase Ramsey ◽

R. Glenn Richey

Keyword(s):

Cultural Distance ◽

Difference Scores

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Measurement and Research Methods in International Marketing

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022015 ◽

2011 ◽

pp. i

Keyword(s):

Research Methods ◽

International Marketing

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Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

Advances in International Marketing - Measurement and Research Methods in International Marketing ◽

10.1108/s1474-7979(2011)0000022012 ◽

2011 ◽

pp. 195-218 ◽

Cited By ~ 297

Author(s):

Marko Sarstedt ◽

Jörg Henseler ◽

Christian M. Ringle

Keyword(s):

Least Squares ◽

Partial Least Squares ◽

Alternative Methods ◽

Path Modeling ◽

Multigroup Analysis ◽

Empirical Results ◽

Pls Path Modeling

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Advances in International Marketing - Measurement and Research Methods in International MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald Group Publishing Limited

The State of Methodological Practice in International Marketing Research

Advances in International Marketing

Introduction to Section II: Regular Articles

Marketing Accountability: Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value

Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example

Introduction: Measurement and Research Methods in International Marketing

Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences

Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance

Measurement and Research Methods in International Marketing

Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

Advances in International Marketing - Measurement and Research Methods in International Marketing
Latest Publications