Marketing
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Published By Macmillan Education UK

9781349068555, 9781349068531
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Extending the marketing concept

Marketing ◽  
1983 ◽  
pp. 359-370 ◽  
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Marketing Concept

Analytical frameworks for strategic market planning

Marketing ◽  
1983 ◽  
pp. 292-356
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Market Planning ◽  
Strategic Market ◽  
Analytical Frameworks

The distributive trades

Marketing ◽  
1983 ◽  
pp. 196-245
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  

New-product development

Marketing ◽  
1983 ◽  
pp. 164-183
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product

Marketing communications

Marketing ◽  
1983 ◽  
pp. 115-163
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Marketing Communications

Consumer behaviour

Marketing ◽  
1983 ◽  
pp. 55-81
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Consumer Behaviour

Diffusion theory and marketing

Marketing ◽  
1983 ◽  
pp. 184-195
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Diffusion Theory

Buyer behaviour

Marketing ◽  
1983 ◽  
pp. 82-114
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Buyer Behaviour

The sources of marketing theory

Marketing ◽  
1983 ◽  
pp. 33-51 ◽  
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Marketing Theory

The need for theory in marketing

Marketing ◽  
1983 ◽  
pp. 14-32
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
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