Marketing communications

Marketing ◽  
1983 ◽  
pp. 115-163
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Marketing Communications

The Role of Marketing Communications in Human Economic Behavior

2018 ◽  
Vol 1 (17) ◽  
pp. 37-45
Author(s):  
A. I. Pirogov ◽  
◽  
V. A. Pirogova ◽  
Keyword(s):  
Economic Behavior ◽  
Marketing Communications

BIBLIOGRAFICAL REVIEW OF BOOK EDITIONS OF THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF HUMANITARIAN INSTITUTE OF BORYS GRINCHENKO KYIV UNIVERSITY

2016 ◽  
Author(s):  
Olesia Zakharchuk
Keyword(s):  
Public Relations ◽  
Marketing Communications ◽  
Social Communications

In 2014 the scientists of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University prepared for publishing three books: «Social communications in intercultural space: an intercontinental dialogue of intellectuals» (a collection of papers, Ukrainian language), «The ABCs of social communications» ( a directory of terminology, Ukrainian language), Kurban O. V. «PR in marketing communications» (a manual, Ukrainian language). Bring to your notice the index to contents of these editions

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