Diffusion theory and marketing
Keyword(s):
1976 ◽
Vol 32
◽
pp. 713-723
Keyword(s):
1987 ◽
Vol 16
(3)
◽
pp. 235-242
◽
1972 ◽
Vol 48
(1)
◽
pp. 115-118
◽
1968 ◽
Vol 32
(1)
◽
pp. 101-110
◽