Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Published By Springer International Publishing

9783319131436, 9783319131443

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Creative Strategy and Magazine Advertising Readership: A Pilot Study

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_74 ◽

2014 ◽

pp. 236-237

Author(s):

Art Weinstein

Keyword(s):

Pilot Study ◽

Creative Strategy

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Student Evaluation of the Experiential Learning Technique of Journaling for Marketing Education

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_85 ◽

2014 ◽

pp. 268-273

Author(s):

Nancy T. Frontczak

Keyword(s):

Experiential Learning ◽

Student Evaluation ◽

Marketing Education ◽

Learning Technique

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The Development of Chinese Distribution Channels in Economic Reform

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_81 ◽

2014 ◽

pp. 257-257

Author(s):

Don Y. Lee

Keyword(s):

Economic Reform ◽

Distribution Channels

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An Analysis of the Independent Influences Hypothesis Across Involvement Environments: When Attitude Toward the AD Predicts Purchase Intentions

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_76 ◽

2014 ◽

pp. 243-243

Author(s):

William T. Neese ◽

Louis M. Capella

Keyword(s):

Purchase Intentions

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Convergence and Stability of Alternative Estimators in Misspecified Covariance Structures

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_72 ◽

2014 ◽

pp. 230-230

Author(s):

UIf Henning Olsson ◽

Roy D. Howell ◽

Sigurd Villads Troye

Keyword(s):

Covariance Structures ◽

Convergence And Stability

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Shopping Behavior: a Cross-Cultural Comparison

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_59 ◽

2014 ◽

pp. 198-198

Author(s):

Sandipa Dublish

Keyword(s):

Cross Cultural ◽

Shopping Behavior ◽

Cultural Comparison ◽

Cross Cultural Comparison

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The Nonprofit Service Provider’S Strategic Response to Anticipated Changes in Government Funding for Hiv/Aids Programs: the California Experience

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_52 ◽

2014 ◽

pp. 176-181

Author(s):

Shohreh A. Kaynama ◽

Garland Keesling

Keyword(s):

Government Funding ◽

Strategic Response ◽

Hiv Aids

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The Role of Service Quality in Durable Goods Retailing: A Conjoint Approach

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_34 ◽

2014 ◽

pp. 126-126

Author(s):

F. B. Seaton ◽

H. A. Laskey

Keyword(s):

Service Quality ◽

Durable Goods ◽

Conjoint Approach

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Counterfactuals and Affective Responses to Product Breakdown

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_29 ◽

2014 ◽

pp. 110-114

Author(s):

Valerie Folkes ◽

Walfried Lassar

Keyword(s):

Affective Responses

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Making Student Research More Ethical: a Preliminary Examination

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13144-3_19 ◽

2014 ◽

pp. 74-75

Author(s):

Michael Jay Polonsky

Keyword(s):

Student Research ◽

Preliminary Examination

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Creative Strategy and Magazine Advertising Readership: A Pilot Study

Student Evaluation of the Experiential Learning Technique of Journaling for Marketing Education

The Development of Chinese Distribution Channels in Economic Reform

An Analysis of the Independent Influences Hypothesis Across Involvement Environments: When Attitude Toward the AD Predicts Purchase Intentions

Convergence and Stability of Alternative Estimators in Misspecified Covariance Structures

Shopping Behavior: a Cross-Cultural Comparison

The Nonprofit Service Provider’S Strategic Response to Anticipated Changes in Government Funding for Hiv/Aids Programs: the California Experience

The Role of Service Quality in Durable Goods Retailing: A Conjoint Approach

Counterfactuals and Affective Responses to Product Breakdown

Making Student Research More Ethical: a Preliminary Examination

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications