scholarly journals Counterfactual inference for consumer choice across many product categories

2021 ◽  
Author(s):  
Robert Donnelly ◽  
Francisco J.R. Ruiz ◽  
David Blei ◽  
Susan Athey
Keyword(s):  
Consumer Choice ◽  
Product Categories

An Empirical Analysis of Umbrella Branding

1998 ◽  
Vol 35 (3) ◽  
pp. 339-351 ◽  
Author(s):  
Tülin Erdem
Keyword(s):  
Consumer Choice ◽  
Perceived Risk ◽  
Strong Support ◽  
Signaling Theory ◽  
Product Category ◽  
Product Categories ◽  
Quality Perceptions ◽  
Umbrella Branding ◽  
Consumer Choice Behavior ◽  
The Impact

In this article, the author studies the processes by which consumers’ quality perceptions of a brand in a product category are affected by their experience with the same brand in a different category. The model proposed and estimated explicitly incorporates some of the basic consumer behavior premises of signaling theory of umbrella branding (Montgomery and Wernerfelt 1992; Wernerfelt 1988). The author provides a framework to analyze the impact of marketing mix strategies in one product category on quality perceptions, consumer perceived risk, and consumer choice behavior in a different category. The model is estimated on panel data for two oral hygiene products, toothpaste and toothbrushes, in which a subset of brands share the same brand name across the two product categories. The results show strong support for the consumer premises of the signaling theory of umbrella branding.

scholarly journals Correction to: Counterfactual inference for consumer choice across many product categories

2021 ◽  
Author(s):  
Robert Donnelly ◽  
Francisco J. R. Ruiz ◽  
David Blei ◽  
Susan Athey
Keyword(s):  
Consumer Choice ◽  
Product Categories

Consumer Perception of Product Quality and the Country-of-Origin Effect1

1994 ◽  
Vol 2 (2) ◽  
pp. 49-62 ◽  
Author(s):  
Gregory R. Elliott ◽  
Ross C. Cameron
Keyword(s):  
Product Quality ◽  
Consumer Choice ◽  
Country Of Origin ◽  
Positive Influence ◽  
Brand Name ◽  
Product Categories ◽  
Foreign Products ◽  
Marked Preference ◽  
Technical Features ◽  
Origin Effect

Consumer attitudes to local and foreign products and the likely “country-of-origin” effect in “Buy Local” and “Made In …” campaigns are surveyed. First, the importance of country of origin in relation to other product attributes is considered. Second, country of origin is assessed as a surrogate indicator of product quality. Third, the likely effect of country of origin on consumer choice across a range of product categories is studied with brand name and price held constant. Across the product categories studied, respondents rated country of origin as significantly less important as a choice determinant than product quality and price. In addition, clear country-of-origin effects are identified. Consumers rate products as being of significantly different quality when the only variation between products is stated country of origin. Further, consumers express a marked preference for locally made products when price, technical features, and brand name are invariant, and where the locally made product is perceived to be superior or, at least, not significantly inferior to an overseas-made product. Where the locally made product is perceived to be of inferior quality to the imported product, consumers generally prefer an imported product. Thus, while consumers rate country of origin after product quality and price, when these other factors are equivalent, the fact that the product is promoted as locally made is a positive influence on product choice.

Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes

2016 ◽  
Vol 53 (5) ◽  
pp. 646-664 ◽  
Author(s):  
Joffre Swait ◽  
Monica Popa ◽  
Luming Wang
Keyword(s):  
Consumer Choice ◽  
Task Complexity ◽  
Preference Heterogeneity ◽  
Testable Hypothesis ◽  
Sensitive Information ◽  
Full Information ◽  
Disciplinary Boundaries ◽  
Context Sensitive ◽  
Product Categories ◽  
Information Usage

The authors offer a new conceptualization and operational model of consumer choice that allows context-sensitive information usage and preference heterogeneity to be separately and simultaneously captured, thus transforming the axiom of full information use into a testable hypothesis. A key contribution of the proposed framework is the integration of two previously disjointed and often antagonistic research paradigms: (1) the economic rationality perspective, which assumes stable preferences and full information usage, and (2) the psychological bounded-rationality perspective, which allows context-sensitive preferences and information selectivity. The authors demonstrate that the two paradigms can and do coexist in the same decision-making space, even at the level of individual consumer choices. The proposed information archetype mixture model is tested in four studies that span different product categories and levels of task complexity. The findings have ramifications for choice modeling theory and implementation, beyond the disciplinary boundaries of marketing to applied economics and choice-focused social sciences.

scholarly journals Consumer Choice Behavior On The Web: The Effects Of Product Attributes On Willingness To Purchase

2011 ◽  
Vol 2 (10) ◽  
Author(s):  
Yooncheong Cho ◽  
Joseph Ha
Keyword(s):  
Consumer Choice ◽  
Choice Behavior ◽  
Electronic Marketplace ◽  
Product Attributes ◽  
Competitive Strategies ◽  
Von Neumann ◽  
Product Categories ◽  
Willingness To Purchase ◽  
Consumer Choice Behavior ◽  
Dot Com

This study investigates how consumers’ choice behavior in the electronic marketplace depends on their ability to judge product attributes and how willingness to purchase products is affected by the different attributes of the products. This study applied von Neumann-Morgenstern utility theory to explain how consumers combine perceptions of product attributes into preferences under uncertain situations in the electronic marketplace and employed The Dot-Com Retail Continuum, proposed by Figueiredo (2000), to classify the products online. Major findings suggest that a consumer’s purchase decision in the electronic marketplace is affected by that consumers’ ability to assess the product attributes and also propose competitive strategies on various product categories to the dot-com retailers.

Retracted: Witnessing Moral Violations Increases Conformity in Consumption

2017 ◽  
Vol 44 (4) ◽  
pp. 778-793 ◽  
Author(s):  
Ping Dong ◽  
Chen-Bo Zhong
Keyword(s):  
Social Order ◽  
Consumer Choice ◽  
Mere Exposure ◽  
Third Parties ◽  
Perceived Threat ◽  
Psychological Consequences ◽  
Daily Lives ◽  
Product Categories ◽  
Important Basis ◽  
Violation Study

Abstract Consumers frequently encounter moral violations (e.g., financial scandal, cheating, and corruption) in their daily lives. Yet little is known about how exposure to moral violations may affect consumer choice. By synthesizing insights from research on social order and conformity, we suggest that mere exposure to others’ immoral behaviors heightens perceived threat to social order, which increases consumers’ endorsement of conformist attitudes and hence their preferences for majority-endorsed choices in subsequently unrelated consumption situations. Five studies conducted across different experimental contexts and different product categories provided convergent evidence showing that exposure to moral violations increases consumers’ subsequent conformity in consumption. Moreover, the effect disappears (a) when the moral violator has already been punished by third parties (study 4) and (b) when the majority-endorsed option is viewed as being complicit with the moral violation (study 5). This research not only demonstrates a novel downstream consequence of witnessing moral violations on consumer choice but also advances our understanding of how conformity can buffer the negative psychological consequences of moral violations and how moral considerations can serve as an important basis for consumer choice.

Social learning and network externalities in decision making

2017 ◽  
Vol 51 (1) ◽  
pp. 157-176 ◽  
Author(s):  
Dongling Huang ◽  
Dmitri G. Markovitch ◽  
Yuanping Ying
Keyword(s):  
Social Learning ◽  
Consumer Choice ◽  
Network Externalities ◽  
New Product ◽  
Relative Magnitude ◽  
Estimation Methods ◽  
Content Type ◽  
Product Usage ◽  
Product Categories ◽  
Product Sales

Purpose This paper aims to identify the effects of social learning and network externalities by conditioning on product quality and early sales momentum. This approach is demonstrated using film sales data. Design/methodology/approach This study used econometric modeling approach. Findings It was found that both social learning and network externalities have significant and comparable impacts on film choice. We show that the relative effects of network externalities and social learning in the film market are robust to different momentum and quality definitions and to alternative estimation methods. Originality/value Scholars have long argued that social learning plays a key role in new product diffusion. In some product categories, consumer choice may also be influenced by network externalities, meaning that purchasing popular products may provide the consumer utility above and beyond that derived from product usage directly. We propose a novel identification approach to help quantify the relative magnitude of these two effects on new product sales.

scholarly journals Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour

1997 ◽  
Vol 29 (6) ◽  
pp. 1073-1090 ◽  
Author(s):  
H Oppewal ◽  
H J P Timmermans ◽  
J J Louviere
Keyword(s):  
Consumer Choice ◽  
Stated Preference ◽  
Choice Behaviour ◽  
Total Size ◽  
Product Categories ◽  
Shopping Centre ◽  
Food Shopping ◽  
Shopping Centres ◽  
The Individual ◽  
Selection Of

In this paper it is argued that models of consumer choice of shopping destination have included few attributes related to the selection of stores available in a shopping centre. The authors seek to develop and illustrate empirically a way to define the selection of stores in shopping centres, such that effects of various modifications to the available selection can be modelled by conjoint analysis (or stated preference of decompositional choice) methods. Profiles of hypothetical shopping centres are developed that describe the total size of centres as well as the marketing mix positionings of the individual stores within these centres. The approach is implemented in choice experiments, one on food shopping and one on shopping for clothing and shoes. Logit models are estimated and compared for these two product categories and for large versus small centres.

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