Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals

Across two studies, this research examines the effects of positive versus negative framing of health messages on food consumption, in the relatively short and long run. Specifically, it studies the effects of multiple exposures to health messages over time (Study 1), using daily food consumption diary data. It replicates and extends those findings in a cross-sectional, single exposure setting to tease out the individual effects of positive and negative framing with consumption intentions as the dependent variable (Study 2). With this combination of an externally and internally valid setup, our research provides robust evidence of the associations of message effectiveness and behavioral outcomes. Our findings suggest that negative messages are more effective than positive messages in the short term but importantly, in the long term as well, suggesting that transforming consumption in the long term can be a viable social marketing objective with the appropriate message tactics. JEL Classification: M31, M37

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Individually assessed creep food consumption by suckled piglets: influence on post-weaning food intake characteristics and indicators of gut structure and hind-gut fermentation

Animal Science ◽

10.1017/s1357729800053856 ◽

2004 ◽

Vol 78 (1) ◽

pp. 67-75 ◽

Cited By ~ 34

Author(s):

E. M. A. M. Bruininx ◽

A. B. Schellingerhout ◽

G. P. Binnendijk ◽

C. M. C. van der Peet-Schwering ◽

J. W. Schrama ◽

...

Keyword(s):

Body Weight ◽

Small Intestine ◽

Food Intake ◽

Food Consumption ◽

Reference Group ◽

Body Weight Gain ◽

Average Daily Gain ◽

Weaning Food ◽

Villous Height ◽

And Gender

AbstractIndividual food intake characteristics and indicators of gut physiology of group-housed weanling pigs were measured in relation to pre-weaning consumption of creep food. Additionally, the effects of creep food consumption on pre-weaning body weight and gain were assessed. A total of 48 litters was used in two trials. From 11 days of age until weaning (day 28), all 48 litters were given a creep food (12·7 MJ net energy (NE) per kg, 15·2 g lysine per kg) supplemented with 10 g chromium III oxide per kg. Piglets showing green-coloured faeces on three sampling days were designated as good eaters, whereas piglets that never showed green faeces were labelled as non-eaters. Piglets having green faeces once or twice were designated as moderate eaters. Based on availability, body weight, litter origin, genotype and gender 29 good eaters, 32 moderate eaters and 29 non-eaters were selected in the first trial. In the second trial there were 30 good eaters, 33 moderate eaters, and 27 non-eaters. In each trial eight piglets of each creep-food eating type were immediately killed to serve as a reference group. The remaining piglets of each eating type were weaned and placed in pens equipped with computerized feeding stations so that distributions of body weight, litter origin, and gender were similar within pens. In each trial, eight pigs of each eating type were killed 5 days after weaning in order to determine villous heights and crypt depths in the proximal small intestine and volatile fatty acid (VFA) concentrations in the colon. While being suckled, body weight was not related to the pre-weaning consumption of creep food (P > 0·1) whereas average daily gain of the good eaters during the creep feeding period was higher (P 0·05) than that of the moderate and non-eaters. Both morphology measures and VFA concentrations on the day of weaning were unaffected (P > 0·1) by the pre-weaning food consumption. After weaning, food intake and gain of the total group of good eaters were higher (P 0·05) than that of the non-eaters, whereas villous height and villous height: crypt depth ratios did not differ (P > 0·1). Neither total VFA concentration nor the proportion of branched-chain VFA were affected by creep food consumption while being suckled. Total VFA concentration in the colon was positively associated with body-weight gain (P 0·001). This study confirms earlier findings that consumption of creep food while being suckled stimulates food intake and growth after weaning. However, the beneficial effects were not associated with a prevention of damage to morphology of the small intestine.

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Influence of Maternal Education on Food Consumption and Energy and Nutrient Intake in a Group of Pre-School Children from Madrid

International Journal for Vitamin and Nutrition Research ◽

10.1024/0300-9831.73.6.439 ◽

2003 ◽

Vol 73 (6) ◽

pp. 439-445 ◽

Cited By ~ 9

Author(s):

Navia ◽

Ortega ◽

Requejo ◽

Perea ◽

López-Sobaler ◽

...

Keyword(s):

Food Consumption ◽

School Children ◽

Food Habits ◽

Nutrient Intake ◽

Maternal Education ◽

Statistical Significance ◽

Dietary Adequacy ◽

Consumption Energy ◽

Maternal Educational Level ◽

Energy And Nutrient Intake

A study was conducted on the influence of maternal education level on food consumption, energy and nutrient intake, and dietary adequacy in 110 pre-school children from Madrid, Spain. With increasing maternal education, children consumed more sugar (p < 0.05), fruit (p < 0.05), and fish (p < 0.05). Snacking was more frequent with decreasing maternal education (p < 0.05). Though statistical significance was not reached, the consumption of pre-cooked foods was greater among children of mothers educated to a higher level, a phenomenon probably related to the work situation of these women. With respect to dietary composition, no significant differences were found between groups for macronutrient, fiber and energy intakes, except for energy supplied by polyunsaturated fatty acids (PUFA), which was greater in the children of less educated women (p < 0.01). This is probably due to their greater consumption of sunflower seed oil. The diets of children belonging to well-educated mothers came closer to meeting the recommended intakes for folate, vitamin C, and iodine. It would seem that maternal educational level influences the food habits of children. Mothers with less education may require special advice in this area.

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Men’s Hunger, Food Consumption, and Preferences for Female Body Types

Social Psychology ◽

10.1027/1864-9335/a000210 ◽

2014 ◽

Vol 45 (6) ◽

pp. 495-497 ◽

Cited By ~ 2

Author(s):

Nicolas Guéguen

Keyword(s):

Food Consumption ◽

Female Body ◽

The Body ◽

Slender Body ◽

Mediation Effect ◽

Point Scale ◽

Body Type ◽

Experimental Conditions

Nelson and Morrison (2005 , study 3) reported that men who feel hungry preferred heavier women. The present study replicates these results by using real photographs of women and examines the mediation effect of hunger scores. Men were solicited while entering or leaving a restaurant and asked to report their hunger on a 10-point scale. Afterwards, they were presented with three photographs of a woman in a bikini: One with a slim body type, one with a slender body type, and one with a slightly chubby body. The participants were asked to indicate their preference. Results showed that the participants entering the restaurant preferred the chubby body type more while satiated men preferred the thinner or slender body types. It was also found that the relation between experimental conditions and the choices of the body type was mediated by men’s hunger scores.

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