Towards a New Paradigm of the Creative City or the Same Devil in Disguise? Culture-led Urban (Re)development and Sustainability

Recent attempts have been made by scholars and policy makers to include culture in the sustainability discourse. However, there is a general lack of empirical studies that provide enough insights to understand why culture matters for sustainability. By taking the case of De Ceuvel—a planned workplace for creative and social enterprises in a heavy polluted area in Amsterdam, this chapter aims at answering the question why do cultural and creative entrepreneurs engage in sustainability and in particular in a circular economy model.