Choose Your Ad Paper Type Carefully: How Haptic Ad Paper Characteristics Affect Product Judgments

2013 ◽  
pp. 19-27
Author(s):  
Tobias Langner ◽  
Alexander Fischer ◽  
Philipp Brune
Keyword(s):  
Product Judgments

To have and to Hold: The Influence of Haptic Information on Product Judgments

2003 ◽  
Vol 67 (2) ◽  
pp. 35-48 ◽  
Author(s):  
Joann Peck ◽  
Terry L. Childers
Keyword(s):  
Conceptual Framework ◽  
Material Properties ◽  
Product Evaluations ◽  
Haptic Information ◽  
Information Barriers ◽  
Product Judgments ◽  
Retail Display ◽  
Frustration Level ◽  
Written Descriptions

Haptic information, or information attained through touch by the hands, is important for the evaluation of products that vary in terms of material properties related to texture, hardness, temperature, and weight. The authors develop and propose a conceptual framework to illustrate that salience of haptic information differs significantly across products, consumers, and situations. The authors use two experiments to assess how these factors interact to impair or enhance the acquisition and use of haptic information. Barriers to touch, such as a retail display case, can inhibit the use of haptic information and consequently decrease confidence in product evaluations and increase the frustration level of consumers who are more motivated to touch products. In addition, written descriptions and visual depictions of products can partially enhance acquisition of certain types of touch information. The authors synthesize the results of these studies and discuss implications for the effect of haptic information for Internet and other nonstore retailing as well as for traditional retailers.

The Effect of Type of Elaboration on Advertisement Processing and Judgment

1996 ◽  
Vol 33 (4) ◽  
pp. 410-421 ◽  
Author(s):  
Prashant Malaviya ◽  
Jolita Kisielius ◽  
Brian Sternthal
Keyword(s):  
Information Processing ◽  
Pictorial Material ◽  
Print Advertisements ◽  
Research Participants ◽  
Advertising Message ◽  
Product Features ◽  
Camera Image ◽  
Product Judgments

The authors examine the effect of type of elaboration on information processing and product judgments. Research participants were shown print advertisements promoting a camera in which the pictorial material depicted either product features mentioned in the copy (attribute-focused condition) or people, objects, or usage occasions captured by the camera (image-focused condition). These advertisements were presented in the context of advertisements for competing brands of cameras or for products in categories unrelated to cameras. When the context was composed of competing cameras, the attribute-focused advertisement resulted in more favorable target camera judgments than did the image-focused advertisement, whereas when products unrelated to cameras served as the context, the image-focused advertisement prompted more favorable judgments. These results are interpreted as evidence that product judgments are more favorable when an advertising message receives two types of elaboration, item-specific and relational, than when only one of these types of elaboration is dominant.

Consumer Racism in the Context of Foreign Product Purchase: A Conceptual Framework

2015 ◽  
Vol 21 (4) ◽  
pp. 957-960
Author(s):  
Khairul Anuar Mohammad Shah ◽  
Harmimi Harun Bahari
Keyword(s):  
Conceptual Framework ◽  
Negative Attitude ◽  
Purchase Behavior ◽  
Negative Attitudes ◽  
Foreign Product ◽  
Foreign Products ◽  
Consumer Animosity ◽  
Willingness To Buy ◽  
Product Judgments ◽  
Independent Variable

With the growth of international trade and business, various ranges of products from different national origins are now available in many countries throughout the world. This has resulted in greater interest in examining consumer attitudes towards products of different national origins. There are so many factors that can influence the attitude of local consumer towards the purchase of foreign made products. For example, the source of negative attitude can be witness in the model developed by Klein, Ettenson and Morris. In their model, two sources of negative attitudes towards foreign made products were included, i.e., consumer animosity and consumer ethnocentrism. The current study attempts to conceptualize the construct of consumer racism into the consumer purchase behavior towards the foreign made products. This study proposes a framework related to the negative attitude on foreign products purchase by integrating the construct of consumer racism based on previous literatures and the underlying theory. Independent variable will be consumer racism, product judgments will be employed as mediating variable, and willingness to buy as the dependent variable. In this study, 5 hypotheses will be proposed based on the conceptual framework outlined.

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