Generation Z
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YMER Digital ◽  
2022 ◽  
Vol 21 (01) ◽  
pp. 267-276
Dr. V Thamil Selvi ◽  
M Bhuvaneswari ◽  
S Sandra ◽  

Being the first social generation to have grown up with the internet and portable digital technology from a young age, Generation Z and Generation Alpha are seldom aware of affections, devotions, traditions, relationships, and cultures that form the basis for a convivial and serene life. They run in this digital world to cope with the current scenario, failing to take in love and affection. The literature reviews furnish the details that Generation Z and Alpha are bestowed with abundant knowledge and information by technology, but they fail to look at the essential parts of humanity. Hence, this paper aims to use stories as a tool to bring back the beam of happiness in the lives of future humans. The surveys that have been taken show that stories are loved by people of all ages, and so it is easy to educate and revive morals, mannerisms, traditional ideas, and cultures through them. Therefore, it is the need of the hour to rejuvenate these groups through stories to lead a peaceful life, which is the ultimate aim of birth. Stories also provide pleasure and activate the mind to think in the right way since the listener is out of the box.

2022 ◽  
Vol 11 (1) ◽  
pp. 17-31
Didin Saripudin ◽  
Wildan Insan ◽  
Eki Nugraha

<p style="text-align: justify;">This study discusses students’ responses and perceptions on the e-book of Local History of West Java (Indonesia) developed by the researchers. It uses a Research and Development approach and experimental method. Data collection techniques used in this study are observation, interviews, and focus group discussions with interactive model data analysis. The research subjects were students and teachers of high schools in West Java. They were taken as the subjects as they can represent the region. The History E-book is, however, published on page while the system was developed by using SDLC (Software Development Life Cycle) Waterfall model. The results of the study indicate that the components of the e-book on the aspects of the materials, presentation, and completeness are overall suitable to be used by students. The materials are considered to be still inapplicable and not contextual. Further, they are still lack of latest issues as well as photos/illustrations. The study of student responses on the e-book reinforces that the zoomers (those belong to Generation Z) prefer to digital learning media because their social life belongs to the online world. Local history e-books should better adapt to the learning style of Generation Z, who prefer visuals and hands-on experiences to reading texts. Thus, e-book development needs to be equipped with various learning media in short audios and video explainers, animations, and infographics.</p>

2022 ◽  
Vol 4 (1) ◽  
pp. 08-15
Napolie Joyce Buenafe ◽  
Hannah Mae Espedido ◽  
Kyle Rainier Samonte ◽  
Althea Karmen Vitto

Technology has revolutionized the world and our daily lives over the years. Technological advancements have had a wide-ranging impact on our lives, such as the dramatic shift in communication. This study is to determine what affects the purchase intention of Gen Z towards Electronic gadgets. Using the Descriptive Analysis and Cluster random sampling, data is collected through an online survey with the respondents of 150 in selected cities of Metro Manila. And findings suggest that brand identity plays a significant role in influencing the purchase intention of Generation Z. The people who will benefit from this paper are Businesses, Entrepreneurs, Future researchers, and retailers. It will give them enough information to be knowledgeable about the purchase intention of Gen Z consumers when it comes to electronic gadgets.

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Antigone G. Kyrousi ◽  
Eugenia Tzoumaka ◽  
Stella Leivadi

Purpose The paper aims to explore employability in business as perceived by Generation Z (late millennials) business students and faculty. It focuses on perceptions regarding necessary employability skills from the diverse standpoints of two different groups of stakeholders within one Higher Education Institution. Design/methodology/approach The paper uses a Mixed Qualitative Design approach including a core and a supplementary component; Generation Z student perceptions are initially identified through a thematic analysis of students’ research reports on employability. These perceptions are then further contextualized through findings from a series of personal interviews conducted with Generation X academics in the same institution. Findings The findings support the two basic dimensions of perceived employability, work readiness and employability skills, for which students and educators hold similar notions. Both stakeholders distinguish between “hard” and “soft” skills, but filter their relative importance through a generational lens. An emerging finding was the link between personality traits and perceived employability skills. Originality/value The paper examines the much-debated issue of perceived employability through the eyes of Generation Z students; research on employability perceptions of Generation Z is, to date, limited. The topic is timely, as Generation Z is the newest generation entering the business job market. In addition, the paper adds to the emerging contemporary stream of literature exploring employability in the field of business education.

2022 ◽  
Vol 22 (1) ◽  
Barbara M Holzer ◽  
Oriane Ramuz ◽  
Christoph E Minder ◽  
Lukas Zimmerli

Abstract Background A new generation of medical students, Generation Z (Gen Z), is becoming the predominant population in medical schools and will join the workforce in a few years’ time. Medicine has undergone serious changes in high-income countries recently. Therefore, it is unclear how attractive the medical profession still is for high school students of Gen Z. The aim of this study was to investigate what motivation leads Gen Z students in their choice to study human medicine, and how they see their professional future. Our study was guided by motivation theory and the influence of personality traits and other personal factors on students’ choice of university major. Methods In a cross-sectional online survey, we included third- and fourth-year high school students in Northern Switzerland. We examined the importance of criteria when choosing a university major: personality traits, career motivation, life goals, and other considerations influencing the choice of human medicine versus other fields of study. Results Of 1790 high school students, 456 (25.5%) participated in the survey (72.6% women, mean age 18.4 years); 32.7% of the respondents aspired to major in medicine at university. For all respondents, the foremost criterion for selecting a field of study was ‘interest in the field,’ followed by ‘income’ and ‘job security.’ High school students aiming to study human medicine attached high importance to ‘meaningful work’ as a criterion; supported by 36.2% of those students answering that helping and healing people was a core motivation to them. They also scored high on altruism (p < 0.001 against all groups compared) and intrinsic motivation (p < 0.001) and were highly performance- (p < 0.001) and career-minded (p < 0.001). In contrast, all the other groups except the law/economics group had higher scores on extraprofessional concerns. Conclusions Swiss Gen Z students aspiring to study human medicine show high intrinsic motivation, altruism, and willingness to perform, sharing many values with previous generations. Adequate work-life balance and job security are important issues for Gen Z. Regarding the current working conditions, the ongoing shortage of physicians, and recent findings on physicians’ well-being, the potential for improvement and optimization is high.

2022 ◽  
Alexa Nicolaou

Abstract With the acceleration of fintech innovations, the use of alternative payment methods has continued to increase globally. Generation Z and Y consumers are the highest adopters of these alternative payment methods, yet despite this, there is limited research examining their motivations and intentions for using alternative payment methods. This literature review aimed to address this gap through the evaluation of relevant quantitative empirical research by utilizing The Unified Theory of Technology Acceptance and Use of Technology (UTAUT) for its theoretical. The findings indicated that generation z and Y consumers adoption of alternative payment methods are driven largely by behavioural intention, wherein using the UTAUT model, finds a common positive effect across all five variables. Nevertheless, current literature fails to address how Covid-19 restrictions influenced this adoption and as such further primary research post-lockdown is recommended.

2022 ◽  
Resti Putri Haryoto ◽  
Isma Putri Ramadhanti ◽  
Iriffana Nadialhaq ◽  
Nur Rohmi Listyanti ◽  
Moses Glorino Rumambo Pandin

The mass media entered a new era where all media is digital, including literary works. The results of this study are expected to show the views and impressions of Generation-Z on digital literary works and help bring insights to the general public regarding Gen z's response to digital literature through the Booktok trend. This research aims to gain knowledge over generation z's perspective on developments on digital literature works media and how they see those changes through the BookTok trend in TikTok by using descriptive qualitative method, using interviews and data from books, journal articles, and videos with a span of 2019-2021. This research focused on the response of Generation Z to changes in the media of literary works and the images of literary works through the BookTok trend in the Tiktok social media community.

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