IIMS Journal of Management Science
Latest Publications

TOTAL DOCUMENTS

164

(FIVE YEARS 36)

H-INDEX

2

(FIVE YEARS 0)

Published By Diva Enterprises Private Limited

0976-173x, 0976-030x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

An insight into the glass ceiling phenomenon at the board of director level in selected Indian companies

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00001.4 ◽

2021 ◽

Vol 12 (1) ◽

pp. 1-16

Author(s):

Anindya Ganguly ◽

Jasmine Rao ◽

Sumanta Dutta

Keyword(s):

Glass Ceiling ◽

Board Of Director ◽

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Revisiting face concerns in dealing with culture shock: Analyzing foreign tourists’ experiences in India

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00003.8 ◽

2021 ◽

Vol 12 (1) ◽

pp. 38-57

Author(s):

Prashant Mishra ◽

Payal Mehra

Keyword(s):

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Factors affecting entrepreneurial intentions: A literature review

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00007.5 ◽

2021 ◽

Vol 12 (2) ◽

pp. 98-114

Author(s):

Apoorva Sahni ◽

Yasmin Janjhua ◽

Krishan Sharma

Keyword(s):

Literature Review ◽

Entrepreneurial Intentions ◽

Factors Affecting

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Innovations in distribution channel?a case of hero cycles

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00006.3 ◽

2021 ◽

Vol 12 (2) ◽

pp. 88-97

Author(s):

Pranati Paheli

Keyword(s):

Distribution Channel

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Does “Green” brand personality have any impact on consumers’ purchase intentions, engagement and loyalty?

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00002.6 ◽

2021 ◽

Vol 12 (1) ◽

pp. 17-37

Author(s):

Shaunak Roy ◽

Shivaji Banerjee

Keyword(s):

Brand Personality ◽

Purchase Intentions

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Un-sustainability issues in PPPs for Infrastructure Development of India: A Triple Bottom Line (TBL) perspective

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00004.x ◽

2021 ◽

Vol 12 (1) ◽

pp. 58-70

Author(s):

Nilesh Agarchand Patil

Keyword(s):

Triple Bottom Line ◽

Infrastructure Development ◽

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Segmenting, targeting, and positioning (stp) ofgenerational cohorts Y, Z and Alpha

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00008.7 ◽

2021 ◽

Vol 12 (2) ◽

pp. 115-129

Author(s):

Mary Rani Thomas ◽

Ginu George

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Empirical evidence on extent oflnfluence of non-advertising sources on purchase of durable goods

IIMS Journal of Management Science ◽

10.5958/0976-173x.2021.00005.1 ◽

2021 ◽

Vol 12 (2) ◽

pp. 75-87

Author(s):

Rishi Chakravarty ◽

Nripendra Narayan Sarma

Keyword(s):

Empirical Evidence ◽

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Decision-making process for tobacco consumption by undergraduate tobacco consumers in select colleges in Mizoram

IIMS Journal of Management Science ◽

10.5958/0976-173x.2020.00012.4 ◽

2020 ◽

Vol 11 (3) ◽

pp. 173-184

Author(s):

Shamim Akhtar ◽

and Laldinliana

Keyword(s):

Decision Making ◽

Tobacco Consumption ◽

Decision Making Process

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Evaluating marketing strategies ofcompressed biogas (CBG) companies in India using decision tree analysis

IIMS Journal of Management Science ◽

10.5958/0976-173x.2020.00012.0 ◽

2020 ◽

Vol 11 (3) ◽

pp. 219-237

Author(s):

Monika Sirothiya ◽

Chandan Chavadi

Keyword(s):

Decision Tree ◽

Marketing Strategies ◽

Decision Tree Analysis ◽

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