Digital Darwinism
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Published By Springer Berlin Heidelberg

9783642544002, 9783642544019
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social CRM: The New Rules of the Game in Leading Customers

2014 ◽  
pp. 163-192
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land
Keyword(s):  
Social Crm ◽  
Rules Of The Game

How the Social Revolution Is to Be Managed

2014 ◽  
pp. 99-128
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land
Keyword(s):  
Social Revolution ◽  
The Social

Confidence: The Latest Currency in Marketing and Management

2014 ◽  
pp. 147-161
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land

How Marketing Becomes the ROI Driver Within the Company

2014 ◽  
pp. 129-145
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land

Why Marketing Is Becoming a Service

2014 ◽  
pp. 193-208
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land
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