Digital Darwinism
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Published By Springer Berlin Heidelberg

9783642544002, 9783642544019
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Why the Digital Revolution Is Challenging You and Why You Have to Act Now

2014 ◽  
pp. 1-39
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land
Keyword(s):  
Digital Revolution

How the Social Revolution Is to Be Managed

2014 ◽  
pp. 99-128
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land
Keyword(s):  
Social Revolution ◽  
The Social

Social CRM: The New Rules of the Game in Leading Customers

2014 ◽  
pp. 163-192
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land
Keyword(s):  
Social Crm ◽  
Rules Of The Game

Confidence: The Latest Currency in Marketing and Management

2014 ◽  
pp. 147-161
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land

How Marketing Becomes the ROI Driver Within the Company

2014 ◽  
pp. 129-145
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land

Why Marketing Is Becoming a Service

2014 ◽  
pp. 193-208
Author(s):  
Ralf T. Kreutzer ◽  
Karl-Heinz Land
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