Counter-professionalization as an occupational status strategy: The production of professionalism in Israeli child-care workers’ identity work

Recent approaches to professions and professional identity question the premise that professionalization is the ultimate generator of status, showing that the classical model of professionalization does not always coincide with workers’ creative construction of professionalism and professional dignity. Extending these approaches, and focusing on workers’ identity discourse, this study examines how private child-care workers in Israel claim professional status precisely by avoiding formal professionalization and promoting a counter-professionalization ethos. Drawing on field observations and interviews, we analyze nannies’ tacit occupational community dynamics, by which they establish professional rules and boundaries and discursively construct a respected professional self. Their identity-talk reveals a vocational self-imaging based on personal charisma, one that resists training and credentials. This vocational self-imaging allows rebuttal of the nanny stereotype as a low-class uneducated workforce, associated with their ethnicized backgrounds, by symbolically transforming it and using it as a high-value identity resource. This counter-professionalized identity-talk prevails despite the social distinction between senior and junior nannies. Thereby, nannies gain professional status while the professionalization of child care is rejected. The analysis of these cultural dynamics provides a stronger perspective on professions as spheres of identity construction—specifically those ranked lower as unskilled labor—and on workers’ agency behind their ostensibly passive compliance with under-professionalization.

Collective professional role identity in the age of artificial intelligence

The increasing use of digital technologies such as artificial intelligence (AI) may be harmful to professions and occupations. Professional role identity can be damaged as AI takes the place of people across a broad range of professional tasks. Past studies have focused on individual-level identity, yet collective-level professional role identity remains largely unstudied. In addition, identity studies have developed two separate explanations for identity shifts: one relying on professionals’ interpretation of technology and one relying on institutional logics. It is thus unclear whether and how the interpretation of technology and institutional logics coexist in a shifting identity. To address these gaps, I studied how collective-level professional role identity is being affected by AI among audit professionals in Japan. My research consisted of a textual analysis of professional publications from 2009 to 2018 and 42 interviews with Japan's national professional association and the ‘Big Four’ firm auditors. My analysis shows that a new collective professional role identity was constructed with six identity themes reflecting six interpretations of technology. These identity themes enacted a new constellation of managerial and professional logics that framed the audit profession’s future positively. This study expands our knowledge about professional role identity by showing the value of an in-depth analysis of the content of collective identity, the missing link between the interpretation of technology and institutional logics and the importance of collective identity as a guiding principle for professions. This research also helps advance hybridity literature, as well as the emerging scholarly conversation about AI and professions.

Professional regulatory entanglement: the curious case of project management in Italy

Growth in the internationalization of economic activity has favoured an increase in institutional control at a supranational level. A typical example of such institutions that wield this control is corporate professions such as Project Management (PM). Attempting to replicate the successful strategies of the collegial professions but embracing advantages presented by global markets, corporate professions is confronted by the dilemma of how to reconcile the demands of stakeholders at both national and global levels. This research investigates an international corporate profession, PM, and its development within Italy using a historical case study. Results shows an increase in the number of regulations faced by international corporate professions as they attempt to satisfy a number of different institutions (and their competing agendas) while attempting to colonize a national context. This we define as ‘professional regulatory entanglement’. It concludes that what was once a simple bargain involving two actors, the state and the profession, with a long established, commonly agreed and mutually beneficial agenda is now a much more complex system involving multiple actors and a number of competing agendas and this results in the homogenization of professional practice across the globe.