The Effect of Price Discount Framing on Purchase Intention: Loss Frame and Gain Frame

2021 ◽  
Vol 36 (4) ◽  
pp. 1-26
Author(s):  
Jae-Do Song
Keyword(s):  
Purchase Intention ◽  
Price Discount ◽  
Loss Frame ◽  
Gain Frame

The Effect of T-Commerce Scarcity Messages and Price Policies on Attitudes and Purchase Intention

2019 ◽  
Vol 118 (1) ◽  
pp. 42-47
Author(s):  
KwangSeok Han
Keyword(s):  
Statistical Analysis ◽  
Purchase Intention ◽  
Time Limit ◽  
Discount Factor ◽  
Limited Time ◽  
Price Discount ◽  
Discount Price ◽  
Strategic Plans ◽  
Factor Design ◽  
The Difference

Background/Objectives: This study investigated differences in the attitude of users according to type of scarcity message and price discount conditions to compose T-commerce sales messages and search for effective strategic plans. Methods/Statistical analysis: This study empirically verifies the difference in promotion attitude and purchase intention between the type of T-Commerce scarcity message (quantity limit message / time limit message) and the price discount policy (price discount / non-discount) message. For this purpose, 2 (scarcity type: limited quantity, limited time) X 2 (with or without price discount: price discount, no price discount) factor design between subjects was used.

scholarly journals Effect of Personalized Messages Sent by a Health System’s Patient Portal on Influenza Vaccination Rates: a Randomized Clinical Trial

2021 ◽  
Author(s):  
Peter G. Szilagyi ◽  
Christina S. Albertin ◽  
Alejandra Casillas ◽  
Rebecca Valderrama ◽  
O. Kenrik Duru ◽  
...  
Keyword(s):  
Older Adults ◽  
Young Adults ◽  
Influenza Vaccine ◽  
Influenza Vaccination ◽  
Health System ◽  
Behavioral Science ◽  
Patient Portal ◽  
Vaccination Rates ◽  
Loss Frame ◽  
Gain Frame

Abstract Background Adult influenza vaccination rates are low. Tailored patient reminders might raise rates. Objective Evaluate impact of a health system’s patient portal reminders: (1) tailored to patient characteristics and (2) incorporating behavioral science strategies, on influenza vaccination rates among adults. Design Pragmatic 6-arm randomized trial across a health system during the 2019–2020 influenza vaccination season. The setting was one large health system—53 adult primary care practices. Participants All adult patients who used the patient portal within 12 months, stratified by the following: young adults (18–64 years, without diabetes), older adults (≥65 years, without diabetes), and those with diabetes (≥18 years). Interventions Patients were randomized within strata to either (1) pre-commitment reminder alone (1 message, mid-October), (2) pre-commitment + loss frame messages, (3) pre-commitment + gain frame messages, (4) loss frame messages alone, (5) gain frame messages alone, or (6) standard of care control. Patients in the pre-commitment group were sent a message in mid-October, asking if they planned on getting an influenza vaccination. Patients in loss or gain frame groups were sent up to 3 portal reminders (late October, November, and December, if no documented influenza vaccination in the EHR) about importance and safety of influenza vaccine. Main Measures Receipt of 1 influenza vaccine from 10/01/2019 to 03/31/2020. Key Results 196,486 patients (145,166 young adults, 29,795 older adults, 21,525 adults with diabetes) were randomized. Influenza vaccination rates were as follows: for young adults 36.8%, for older adults 55.6%, and for diabetics 60.6%. On unadjusted and adjusted (for age, gender, insurance, race, ethnicity, and prior influenza vaccine history) analyses, influenza vaccination rates were not statistically different for any study group versus control. Conclusions Patient reminders sent by a health system’s patient portal that were tailored to patient demographics (young adults, older adults, diabetes) and that incorporated two behavioral economic messaging strategies (pre-commitment and loss/gain framing) were not effective in raising influenza vaccination rates. Trial Registration This trial was registered with ClinicalTrials.gov (NCT04110314).

scholarly journals Gain-loss framing enhances mnemonic discrimination in preschoolers

2018 ◽  
Author(s):  
Chi Ngo ◽  
Nora Newcombe ◽  
Ingrid R. Olson
Keyword(s):  
Age Groups ◽  
Memory Task ◽  
Older Children ◽  
Fine Grain ◽  
Age Related ◽  
Gain Loss ◽  
Loss Frame ◽  
Gain Frame ◽  
Loss Framing ◽  
Gain Loss Framing

Episodic memory relies on discriminating among similar elements of episodes. Mnemonic discrimination is relatively poor at age 4, and then improves markedly. We investigated whether motivation to encode items with fine grain resolution would change this picture of development, using an engaging computer-administered memory task in which a bird ate items that made the bird healthier (gain frame), sicker (loss frame), or led to no change (control condition). Using gain-loss framing led to enhanced mnemonic discrimination in 4- and 5-year-olds, but did not affect older children or adults. Despite this differential improvement, age-related differences persisted. An additional finding was that loss framing led to greater mnemonic discrimination than gain framing across age groups. Motivation only partially accounts for development in mnemonic discrimination.

The Persuasive Effects of Two Stylistic Elements

2016 ◽  
Vol 46 (7) ◽  
pp. 891-907 ◽  
Author(s):  
Kiwon Seo ◽  
James Dillard
Keyword(s):  
General Principle ◽  
Negative Image ◽  
Positive Image ◽  
Message Effects ◽  
General Support ◽  
Stylistic Elements ◽  
Loss Frame ◽  
Gain Frame

This study explored the effects of stylistic elements, framing and imagery, on emotion, cognition, and persuasion. Frame and image were matched on valence (gain frame + positive image; loss frame + negative image) and mismatched (gain + negative image; loss + positive image) to examine whether the (mis)match amplified or attenuated message effects. Using the topic of traveling to an exotic island, an experiment ( N = 455) found general support for matching in the gain-framed conditions but not in the loss-framed conditions. To the extent that valence can be useful as a basis for assessing match, it must take into account the message domain and the nature of the outcome variables. One general principle and two corollaries are proposed to serve as patches for the valence rule.

The Effects of Gender and Gain Versus Loss Frame on Processing Breast Cancer Screening Messages

2011 ◽  
Vol 39 (3) ◽  
pp. 385-412 ◽  
Author(s):  
Hyo Jung Kim
Keyword(s):  
Breast Cancer ◽  
Cancer Screening ◽  
Breast Cancer Screening ◽  
Target Population ◽  
Men And Women ◽  
Contrast Gain ◽  
Subject Experiment ◽  
Loss Frame ◽  
Gain Frame ◽  
Loss Framing

This current study investigated how the gain versus loss framing effect would be moderated by gender of message recipients in the context of breast cancer screening (BCS) intervention that promotes both men and women to recommend regular BCS to their close women. A 2 (male vs. female) x 2 (gain vs. loss) between-subject experiment was conducted using 128 African American participants (mean age = 45.9). The results showed that men and women processed the BCS messages with a different elaboration depth, and also perceived gain- versus loss-framed messages differently. For instance, compared to gain frame loss frame was more effective for women in increasing their message elaboration and supportive thoughts about BCS. In contrast, gain frame was more effective for men in increasing their memory of the BCS messages than loss frame. The findings provided practical implications for health communication practitioners in how to strategically use gain versus loss framing in accordance with their target population.

REGULATORY FIT EFFECTS ON THE ACQUISITION OF LEXICAL STRESS

2021 ◽  
pp. 1-22
Author(s):  
Minyoung Cho
Keyword(s):  
Reward System ◽  
Regulatory Fit ◽  
Lexical Stress ◽  
Regulatory State ◽  
L2 Acquisition ◽  
Learning Context ◽  
Efl Students ◽  
Regulatory Fit Theory ◽  
Loss Frame ◽  
Gain Frame

Abstract Higgins’s (2000) regulatory fit theory proposes that a fit between one’s regulatory state and strategic means for reaching a goal increases motivational strength and engagement. This study investigates how regulatory fit affects the L2 acquisition of lexical stress in an authentic learning context. Ninety EFL students were assigned to either gain frame or loss frame conditions. They engaged in speech practice in which they mimicked a model speech in English to win a chance to enter a prize raffle. The reward system was framed differently in the two framing conditions, with the intention of eliciting the participants’ use of eager or vigilant strategies, thus creating fit and nonfit conditions. Acquisition of lexical stress was assessed using pre- and posttest scores. Multiple regression analysis showed no regulatory fit effects and no loss frame effects but did show a significant beneficial effect of the gain frame on the acquisition of lexical stress.

Sign in / Sign up

Export Citation Format

Share Document