The Effects of Characteristics of Social Media Influencers on Brand Attitude and Purchase Intention : The Mediating Role of Para-social Relationship

2021 ◽  
Vol 23 (4) ◽  
pp. 333-358
Author(s):  
Eunsun Lee ◽  
Mikyoung Kim
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Social Relationship ◽  
Brand Attitude ◽  
Mediating Role

scholarly journals The influence of social media on purchase intention: The mediating role of brand equity

2021 ◽  
Vol 8 (1) ◽  
pp. 1944008
Author(s):  
Mohammed Majeed ◽  
Martin Owusu-Ansah ◽  
Adu-Ansere Ashmond
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Purchase Intention ◽  
Mediating Role

Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences

2017 ◽  
Vol 25 (3) ◽  
pp. 225-236 ◽  
Author(s):  
Muhammad Mohsin Zahid ◽  
Bakhtiar Ali ◽  
Muhammad Shakil Ahmad ◽  
Ramayah Thurasamy ◽  
Naila Amin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Green Products ◽  
Factors Affecting ◽  
Mediating Role
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