Making a Difference Through Marketing
Latest Publications

TOTAL DOCUMENTS

19

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2

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Published By Springer Singapore

9789811004629, 9789811004643

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Revisiting the Long and Winding (Less Travelled) Road: The Road to Chaos in Marketing

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_9 ◽

2016 ◽

pp. 119-128

Author(s):

Recteur Alexandre Steyer

Keyword(s):

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The Question of Sponsorship Effectiveness

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_1 ◽

2016 ◽

pp. 3-12

Author(s):

Marc Mazodier

Keyword(s):

Sponsorship Effectiveness

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The Case for Altruism in eWoM Motivations

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_10 ◽

2016 ◽

pp. 129-142

Author(s):

Michelle Killian ◽

John Fahy ◽

Deirdre O’Loughlin

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Marketing—Making a Difference for Entrepreneurial Universities

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_18 ◽

2016 ◽

pp. 247-265 ◽

Author(s):

Thomas Baaken ◽

Todd Davey ◽

Sue Rossano

Keyword(s):

Entrepreneurial Universities ◽

Making A Difference

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Decomposition of Country of Origin Effects in Education Services: A Conjoint Analysis Approach

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_14 ◽

2016 ◽

pp. 185-197 ◽

Author(s):

Daniel Aruan ◽

Roberta Crouch

Keyword(s):

Conjoint Analysis ◽

Country Of Origin ◽

Analysis Approach ◽

Education Services ◽

Country Of Origin Effects ◽

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Improving Innovation Process Performance and Service Quality in Innovation Networks

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_19 ◽

2016 ◽

pp. 267-282

Author(s):

Carolin Plewa ◽

Giselle Rampersad ◽

Indrit Troshani ◽

Tobias Kesting

Keyword(s):

Service Quality ◽

Innovation Process ◽

Innovation Networks ◽

Process Performance

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Multiple Celebrity Endorsement

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_12 ◽

2016 ◽

pp. 157-166

Author(s):

Sik Chuen Yu ◽

Ravi Pappu

Keyword(s):

Celebrity Endorsement

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Beyond the Obvious: Facets of Diversity in Marketing Student Groups

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_16 ◽

2016 ◽

pp. 211-227

Author(s):

Claire Eloise Sherman ◽

Carolin Plewa

Keyword(s):

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Connected Stadium: A Pillar for Football Clubs’ Marketing Development?

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_4 ◽

2016 ◽

pp. 43-58 ◽

Author(s):

Charles Bal ◽

Nathalie Fleck

Keyword(s):

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Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs Versus Large Organisations

Making a Difference Through Marketing ◽

10.1007/978-981-10-0464-3_3 ◽

2016 ◽

pp. 25-41

Author(s):

Aila Khan ◽

Suzan Burton

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