Decomposition of Country of Origin Effects in Education Services: A Conjoint Analysis Approach

2016 ◽  
pp. 185-197 ◽  
Author(s):  
Daniel Aruan ◽  
Roberta Crouch
Keyword(s):  
Conjoint Analysis ◽  
Country Of Origin ◽  
Analysis Approach ◽  
Education Services ◽  
Country Of Origin Effects ◽  
Origin Effects

Country of origin effects: a literature review

1998 ◽  
Vol 16 (3) ◽  
pp. 150-199 ◽  
Author(s):  
Khalid I. Al‐Sulaiti ◽  
Michael J. Baker
Keyword(s):  
Literature Review ◽  
Country Of Origin ◽  
Country Of Origin Effects ◽  
Origin Effects

Country of Origin Effects

2017 ◽  
pp. 1434-1458
Author(s):  
Nick Clifton
Keyword(s):  
Country Of Origin ◽  
Future Research ◽  
Illustrative Case ◽  
City Branding ◽  
Policy Makers ◽  
Holistic View ◽  
International Context ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Origin Effect

This chapter develops the concept of the county of origin effect, and explores how linkages between place and product may impact upon it. Country-of-origin research has tended to focus upon how geographical associations may assist the marketing of certain products (halo effects) and indeed protect brand images from negative place-based associations (shield effects). We seek to develop these ideas by investigating the existence of branding spillovers in the opposite direction i.e. from product to regional image. Thus we argue in favour of a more ‘holistic' view of country-of-origin effects. This is done using the illustrative case of Wales. The chapter then seeks to explore the resulting implications for city branding practitioners and policy-makers, and to speculate upon how the observed linkages between place and product can also lead to broader insights in terms of city branding in the international context. Finally how the findings presented might contribute to future research attempts on city branding is considered.

Country-of-Origin Effects on Russian Wine Consumers

2013 ◽  
Vol 19 (4) ◽  
pp. 247-260 ◽  
Author(s):  
Gianni Cicia ◽  
Luigi Cembalo ◽  
Teresa Del Giudice ◽  
Riccardo Scarpa
Keyword(s):  
Country Of Origin ◽  
Country Of Origin Effects ◽  
Origin Effects
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