New Ways of Category Management

Die Vorstände Michael Faupel und Dirk Thärichen sprechen über den Turnaround der Konsumgenossenschaft Leipzig, den Wert von konsequentem Category Management und den Lieferdienst in Zeiten von Corona.

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Category Management Begins with the Retailer's Strategy

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch2 ◽

2015 ◽

pp. 33-61

Keyword(s):

Category Management

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Preserving User Preferences in Automated Document-Category Management: An Evolution-Based Approach

Journal of Management Information Systems ◽

10.2753/mis0742-1222250404 ◽

2009 ◽

Vol 25 (4) ◽

pp. 109-144 ◽

Cited By ~ 5

Author(s):

Chih-Ping Wei ◽

Paul Jen-Hwa Hu ◽

Yen-Hsien Lee

Keyword(s):

User Preferences ◽

Category Management

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Acosta-Multiplying the Impact of Category Management

Consumer-Centric Category Management ◽

10.1002/9781119201632.ch16 ◽

2015 ◽

pp. 251-257

Keyword(s):

Category Management ◽

The Impact

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The introduction of category management in the procurement activities of an oil company in a digital transformation

Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019) ◽

10.2991/icdtli-19.2019.16 ◽

2019 ◽

Author(s):

Elvira Khalikova ◽

Tatyana Leybert

Keyword(s):

Digital Transformation ◽

Category Management ◽

Oil Company

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Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management

Omega ◽

10.1016/j.omega.2011.05.008 ◽

2012 ◽

Vol 40 (2) ◽

pp. 199-209 ◽

Cited By ~ 73

Author(s):

Alexander H. Hübner ◽

Heinrich Kuhn

Keyword(s):

Quantitative Research ◽

State Of The Art ◽

Category Management ◽

Shelf Space ◽

Space Management ◽

Software Applications

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Category Management as a Competitive Marketing Strategy in the Food Industry

Global Perspectives in Marketing for the 21st Century - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17356-6_69 ◽

2015 ◽

pp. 222-223

Author(s):

A. Ben Oumlil ◽

Rebecca Wells ◽

Steffani Scheurich

Keyword(s):

Marketing Strategy ◽

Food Industry ◽

Category Management ◽

Competitive Marketing Strategy

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Spend Category Management

Best Practice in Einkauf und Logistik ◽

10.1007/978-3-322-82475-2_8 ◽

2004 ◽

pp. 77-84

Author(s):

Lothar Fischer

Keyword(s):

Category Management

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