ELK Asia Pacific Journal of Marketing and Retail Management
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Published By Elk Education Consultant Private Limited

2349-2317, 0976-7193

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CONSUMERS ATTITUDE TOWARDS T.V. COMMERCIALS - A STUDY BASED IN THE STATE OF GOA

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i04003 ◽

2018 ◽

Vol 9 (4) ◽

Author(s):

POURNIMA DHUME . ◽

DEEPA NAIK .

Keyword(s):

The State

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THE SOCIAL MEDIA USER: A THEORETICAL BACKGROUND TO THE DEVELOPMENT OF SOCIAL MEDIA USER TYPOLOGY

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i04001 ◽

2018 ◽

Vol 9 (4) ◽

Author(s):

KRITHIKA G K . ◽

SANJEEV KUMAR K.M .

Keyword(s):

Social Media ◽

Theoretical Background ◽

The Social

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CRITERIA FOR EVALUATION OF ALTERNATIVES IN ONLINE CONSUMER DECISION MAKING PROCESS

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i04005 ◽

2018 ◽

Vol 9 (4) ◽

Author(s):

OLY MISHRA .

Keyword(s):

Decision Making ◽

Decision Making Process ◽

Consumer Decision Making ◽

Consumer Decision ◽

Online Consumer ◽

Criteria For Evaluation

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CONSUMER PERCEPTION TOWARDS MOBILE MARKETING IN NCR & JAIPUR REGION

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i04006 ◽

2018 ◽

Vol 9 (4) ◽

Author(s):

Neha Gupta . ◽

Deepali Bhatnagar .

Keyword(s):

Consumer Perception ◽

Mobile Marketing

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SOCIAL MARKETING: IMPACT OF ANTI-SMOKING ADVERTISEMENT AMONG MALE ADULTS IN COIMBATORE CITY

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i04002 ◽

2018 ◽

Vol 9 (4) ◽

Author(s):

B.DIVYA PRIYA .

Keyword(s):

Social Marketing

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A STUDY ON FACTORS AFFECTING E-WALLET USAGE

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i04004 ◽

2018 ◽

Vol 9 (4) ◽

Author(s):

Gautam Parmar . ◽

Raju M. Rathod .

Keyword(s):

Factors Affecting

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A STUDY ON IMPACT OF GREEN MARKETING TOOLS’ ON CONSUMERS’ GREEN PURCHASE INTENTIONS AND BUYING BEHAVIOR IN URBAN PUNJAB

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i04007 ◽

2018 ◽

Vol 9 (4) ◽

Author(s):

PARVEEN SINGH KALSI . ◽

INDERPAL SINGH .

Keyword(s):

Purchase Intentions ◽

Green Marketing ◽

Buying Behavior

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STORE AMBIENCE AND CONSUMERS’ SHOPPING EXPERIENCE: AN EMPIRICAL STUDY IN CENTRAL INDIA

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i03002 ◽

2018 ◽

Vol 9 (3) ◽

Author(s):

Pooja Gautamchand Luniya ◽

Dr. Manoj Verghese

Keyword(s):

Empirical Study ◽

Central India ◽

Shopping Experience

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E- CAB HAILING: A STUDY ON CONSUMER BEHAVIOUR

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.31511/eapjmrm.2018v09i03001 ◽

2018 ◽

Vol 9 (3) ◽

Author(s):

Shivangi Dhawan ◽

Priyanka Yadav

Keyword(s):

Consumer Behaviour

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A STUDY OF UNIVERSITY STUDENT'S AWARENESS, PERCEPTION AND GREEN PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS IN DELHI NCR

ELK Asia Pacific Journal of Marketing and Retail Management ◽

10.16962/eapjmrm/issn.2349-2317/2016/v7i1-03 ◽

2016 ◽

Author(s):

Vaishali Sethi ◽

Dr. Manvinder Singh Tandon

Keyword(s):

Purchase Intention

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ELK Asia Pacific Journal of Marketing and Retail ManagementLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Elk Education Consultant Private Limited

CONSUMERS ATTITUDE TOWARDS T.V. COMMERCIALS - A STUDY BASED IN THE STATE OF GOA

THE SOCIAL MEDIA USER: A THEORETICAL BACKGROUND TO THE DEVELOPMENT OF SOCIAL MEDIA USER TYPOLOGY

CRITERIA FOR EVALUATION OF ALTERNATIVES IN ONLINE CONSUMER DECISION MAKING PROCESS

CONSUMER PERCEPTION TOWARDS MOBILE MARKETING IN NCR & JAIPUR REGION

SOCIAL MARKETING: IMPACT OF ANTI-SMOKING ADVERTISEMENT AMONG MALE ADULTS IN COIMBATORE CITY

A STUDY ON FACTORS AFFECTING E-WALLET USAGE

A STUDY ON IMPACT OF GREEN MARKETING TOOLS’ ON CONSUMERS’ GREEN PURCHASE INTENTIONS AND BUYING BEHAVIOR IN URBAN PUNJAB

STORE AMBIENCE AND CONSUMERS’ SHOPPING EXPERIENCE: AN EMPIRICAL STUDY IN CENTRAL INDIA

E- CAB HAILING: A STUDY ON CONSUMER BEHAVIOUR

A STUDY OF UNIVERSITY STUDENT'S AWARENESS, PERCEPTION AND GREEN PURCHASE INTENTION OF ECO-FRIENDLY PRODUCTS IN DELHI NCR

ELK Asia Pacific Journal of Marketing and Retail Management
Latest Publications