This chapter begins with the observation that there is something about a virtue of self-cultivation that is, in Christine Swanton’s apt phrase, “seemingly paradoxical.” This seeming paradox calls for an explanation, and in this chapter, I take on this explanatory task. That is, I show as clearly as possible why it might seem paradoxical, or even impossible, to recognize a virtue concerned with self-improvement, and I argue that, nonetheless, this seeming is a mere seeming. The key issue for the neo-Aristotelian, I argue, is whether a disposition to self-cultivation can be an excellence for human beings. And, contrary to appearances, it can. Thus, there can be such a virtue after all.