User-Generated Content and its Impact on Branding
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11

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Published By Springer Fachmedien Wiesbaden

9783658023492, 9783658023508

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

User-generated Brands: What Corporate Brands Can Learn from Brand Management in Virtual Worlds

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_6 ◽

2014 ◽

pp. 33-56

Author(s):

Severin Dennhardt

Keyword(s):

Virtual Worlds ◽

Brand Management ◽

Corporate Brands

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Methodology

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_4 ◽

2014 ◽

pp. 23-26

Author(s):

Severin Dennhardt

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Research Setting

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_3 ◽

2014 ◽

pp. 19-21

Author(s):

Severin Dennhardt

Keyword(s):

Research Setting

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Theoretical Framework

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_2 ◽

2014 ◽

pp. 11-18

Author(s):

Severin Dennhardt

Keyword(s):

Theoretical Framework

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The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_9 ◽

2014 ◽

pp. 91-105 ◽

Author(s):

Severin Dennhardt

Keyword(s):

Social Media ◽

Purchase Intention ◽

Brand Awareness ◽

User Interactions ◽

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The Value-enhancing Role of Social Networks Around Brands: The Concept of Social Brand Value

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_8 ◽

2014 ◽

pp. 67-90

Author(s):

Severin Dennhardt

Keyword(s):

Social Networks ◽

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Perception of User-generated Brands: A New Power in the Minds of Consumers?

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_7 ◽

2014 ◽

pp. 57-66

Author(s):

Severin Dennhardt

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Overview of Papers Included in Doctoral Thesis

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_5 ◽

2014 ◽

pp. 29-31

Author(s):

Severin Dennhardt

Keyword(s):

Doctoral Thesis

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Introduction

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_1 ◽

2014 ◽

pp. 3-10

Author(s):

Severin Dennhardt

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Limitations and Future Research

User-Generated Content and its Impact on Branding ◽

10.1007/978-3-658-02350-8_11 ◽

2014 ◽

pp. 113-114

Author(s):

Severin Dennhardt

Keyword(s):

Future Research

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