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Business Intelligence and Analytics in Small and Medium Enterprises
Latest Publications
TOTAL DOCUMENTS
9
(FIVE YEARS 9)
H-INDEX
0
(FIVE YEARS 0)
Published By CRC Press
9780429056482
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
The Development of Loyalty Programs in the Retail Sector
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-8
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2019
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pp. 105-121
Author(s):
Muniba Rauf
◽
Heikki Karjaluoto
Keyword(s):
Loyalty Programs
◽
Retail Sector
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Process Mining – Prerequisites and Their Applicability for Small and Medium-sized Enterprises
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-1
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2019
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pp. 1-12
Author(s):
Alexander Zeisler
◽
Christopher Bernhard
◽
Julian Marius Müller
Keyword(s):
Process Mining
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Mobile Advertising Framework: Format, Location and Context
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-5
◽
2019
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pp. 53-74
Author(s):
Bilal Aslam
◽
Heikki Karjaluoto
Keyword(s):
Mobile Advertising
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Using Customer Analytics to Succeed: The Case of Mexican SMEs
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-2
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2019
◽
pp. 13-24
Author(s):
Laura Zapata-Cantú
◽
Teresa Treviño
◽
Flor Morton
Keyword(s):
Customer Analytics
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Managers' Perception of Business Intelligence Capability of SMEs in Turkey
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-7
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2019
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pp. 89-103
Author(s):
Mine Afacan Findikli
◽
Mustafa Sundu
◽
Okan Yaşar
Keyword(s):
Business Intelligence
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Marketing Analytics: Why Measuring Web and Social Media Matters
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-6
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2019
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pp. 75-88
Author(s):
Xabier Martínez-Rolán
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Teresa Piñeiro-Otero
Keyword(s):
Social Media
◽
Marketing Analytics
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Business Intelligence, Big Data and Data Governance
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-9
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2019
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pp. 123-150
Author(s):
Hélder Quintela
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Davide Carneiro
◽
Luís Ferreira
Keyword(s):
Big Data
◽
Business Intelligence
◽
Data Governance
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A Paradigm Shift in Accounting and Auditing in the Era of Big Data
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-4
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2019
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pp. 37-52
Author(s):
Adelaide Martins
◽
Ana Paula Silva
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Alexandra Fontes
Keyword(s):
Big Data
◽
Paradigm Shift
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Data Management Software Solutions for Business Sustainability – An Overview
Business Intelligence and Analytics in Small and Medium Enterprises
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10.1201/9780429056482-3
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2019
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pp. 25-36
Author(s):
Mihaela-Filofteia Tutunea
Keyword(s):
Data Management
◽
Management Software
◽
Business Sustainability
◽
Data Management Software
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