The Development of Loyalty Programs in the Retail Sector

2019 ◽

Vol 20 (5) ◽

pp. 821-840

Author(s):

Jelena Končar ◽

Radenko Marić ◽

Goran Vukmirović

Keyword(s):

Central Europe ◽

Loyalty Programs ◽

Retail Sector ◽

East Europe ◽

Customer Expectations ◽

Price Discounts ◽

South East Europe ◽

Information Status ◽

Retail Chains ◽

Key Indicators

The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect expectations while using loyalty cards, the following was tested: price discounts, more efficient service and rewards, personalized communication, payment option, better information, status symbols and additional benefits. The research was conducted on a sample of 552 holders of loyalty cards of the largest retail chains in selected Central Europe (CE) and South East Europe (SEE) countries. The values of indicators for different categories of customers and different markets can be determined based on the obtained results and conducted tests. The determined values of the indicators are the basis for the formation of a regression model that will serve the chain managers to optimize the loyalty programs in relation to the identified customer expectations.

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Marketing Strategies of Services and Purchasing Incentives in Asia

10.32893/18.jmmr.1 ◽

2018 ◽

pp. 104-110

Author(s):

Al. R. Firend

Keyword(s):

Southeast Asian ◽

Marketing Strategies ◽

Loyalty Programs ◽

Retail Sector ◽

Asian Region ◽

National Characteristics ◽

The Future ◽

Asian Consumers ◽

The Relationship

Objective – This research explores the changing mechanism in the relationship between retailers and consumers whereby consumers face higher-prices due to inflation while their earnings, and thereby their disposal income, does not simultaneously increase. Methodology/Technique – An examination is conducted on the use of loyalty cards in the Malaysian retail sector to determine whether Asian consumers are enticed by the use of loyalty programs, which can be seen as an attempt to save money when making purchases. Findings – The findings suggest that loyalty programs will expand in the future to include other offerings as they gain momentum and popularity. This research concludes that Malaysian consumers, like most of Southeast Asian consumers, are price adverse, and hence will take opportunities to save money when making purchases. Novelty – The findings of this research can be generalized to the Southeast Asian region due to the similarity of consumption and national characteristics between Malaysian and Southeast Asian consumers. Type of Paper: Empirical.

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Development of Loyalty Programs through the Retail Industry in Albania

Mediterranean Journal of Social Sciences ◽

10.2478/mjss-2018-0151 ◽

2018 ◽

Vol 9 (5) ◽

pp. 195-202

Author(s):

Sokol Luzi

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Loyalty Programs ◽

Retail Industry ◽

Retail Sector ◽

Organizational Changes ◽

Cultural Changes ◽

Industry Research ◽

Study Development

Abstract This article aims to study development of Customer Relationship Management as a new way of applying marketing concepts in the Albanian retail industry. Research in other industries has shown that the planning and execution of CRM strategies can bring higher profitability. In the case of Albania, businesses still neglect the benefits that they can receive using different CRM strategies. Currently the two main barriers regarding the implementation of CRM includes financial and technological challenges. In reality, financial and technological issues appear to be less problematic in comparison with organizational changes, cultural changes and human barriers. The results of the survey showed that CRM is still in the initial stages of application in the retail sector in Albania.

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Marketing Strategies of Services and Purchasing Incentives in Asia

GATR Journal of Management and Marketing Review - JMMR Vol 4(3) JUL-SEP 2019 ◽

10.35609/jmmr.2018.3.3(2) ◽

2018 ◽

Vol 3 (3) ◽

pp. 104-110

Author(s):

Firend Al. R. ◽

Wang Qian

Keyword(s):

Marketing Strategy ◽

Southeast Asian ◽

Jel Classification ◽

Marketing Strategies ◽

Loyalty Programs ◽

Retail Sector ◽

Asian Region ◽

National Characteristics ◽

Asian Consumers ◽

The Relationship

Objective - This research explores the changing mechanism in the relationship between retailers and consumers whereby consumers face higher-prices due to inflation while their earnings, and thereby their disposal income, does not simultaneously increase. Methodology/Technique - An examination is conducted on the use of loyalty cards in the Malaysian retail sector to determine whether Asian consumers are enticed by the use of loyalty programs, which can be seen as an attempt to save money when making purchases. Findings - The findings suggest that loyalty programs will expand in the future to include other offerings as they gain momentum and popularity. This research concludes that Malaysian consumers, like most of Southeast Asian consumers, are price adverse, and hence will take opportunities to save money when making purchases. Novelty - The findings of this research can be generalized to the Southeast Asian region due to the similarity of consumption and national characteristics between Malaysian and Southeast Asian consumers. Type of Paper: Empirical. Keywords: Marketing; Strategy; Incentives; Services; Retail; Loyalty, Asia. JEL Classification: M30. M31. M39

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Evaluating the Effectiveness of Loyalty Programs in the Retail Sector

Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Contemporary Consumerism ◽

10.4018/978-1-5225-8270-0.ch015 ◽

2020 ◽

pp. 285-303

Author(s):

Simona Abdo ◽

Demetris Vrontis ◽

Sam El Nemar ◽

Jihan Arraj

Keyword(s):

Significant Role ◽

Customer Loyalty ◽

Loyalty Programs ◽

Marketing Plan ◽

Retail Sector ◽

Retail Markets ◽

Customer Base ◽

Further Development ◽

Loyalty Card ◽

Loyal Customers

Developing customer loyalty is a significant goal of marketing, and loyalty programs are the means through which practitioners can reach it. Keeping loyal customers is a vital aspect for their success and keeping current customers is cheaper than attracting new ones. Today, loyalty programs are playing an increasingly significant role in organizations' relationships with their customer base across a variety of industries. Towards this direction, the aim of this study was to examine how Lebanese consumers view rewards from loyalty programs and to what extent this reward is meaningful for them. This study is based on a survey among 225 customers that own a loyalty card, of some major retail stores in Lebanon. Based on the findings, key relevant points were obtained and used for further development of loyalty programs, which can be adapted to the consumption behaviour of the Lebanese consumer. Finally, the outcome of this research will help marketers to plan efficiently their marketing plan based on customer's perception toward the reward therefore increasing profits in retail markets.

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Transnational adaptation: changing determinants of grocery store choice of German consumers in London

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i1.401 ◽

2016 ◽

Vol 4 (1) ◽

pp. 20-40

Author(s):

Ines Oswald

Keyword(s):

Urban Areas ◽

Consumer Behaviour ◽

Grocery Store ◽

Grocery Stores ◽

Retail Sector ◽

Dynamic Nature ◽

Store Choice ◽

Large Numbers ◽

Consumer Markets ◽

Complex Matter

This paper investigates grocery store selection among Germans in Greater London compared to native UK residents. Since consumers hold so much power, the grocery retail sector is highly competitive. Additionally, understanding consumer behaviour in urban areas with large numbers of foreign nationals is a complex matter. As internationalisation continues borders are becoming increasingly blurred. Therefore, it is crucial for managers of grocery stores to understand potential cultural differences in terms of store choice. The survey examined the changes, if any, in store choice determinants among Germans living in Greater London compared retrospectively to when they were living in Germany. To provide a comparison, a small group of native UK consumers were also surveyed. The resulting comparison revealed some significant differences and changes in grocery store selection over time. These findings are also likely to be useful for managers in the grocery retail sector when addressing the dynamic nature of transnational mobile and connected consumer markets.

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