Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

2021 ◽  
Author(s):  
Dalia Abdelwahab ◽  
Sonia San-Martín ◽  
Nadia Jiménez
Keyword(s):  
Negative Emotions ◽  
Regional Bias ◽  
Brand Switching ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage

The Role of Family Business and Its Distinctive Characteristic Behavior in Industrial Activity

1995 ◽  
Vol 8 (2) ◽  
pp. 83-97 ◽  
Author(s):  
Miguel Angel Gallo
Keyword(s):  
Family Business ◽  
Family Businesses ◽  
Behavioral Differences ◽  
Similar Time ◽  
Risk Levels ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
The Family ◽  
Food And Beverage

This article presents the findings of a research study conducted in the Spanish food and beverage industry. The objective of the research was to expand upon and clarify the knowledge available on the role family businesses play in the economy and to understand the possible behavioral differences when we compare them to non-family businesses. The results show that the family business has more difficulty in reaching the same size as a non-family business within a similar time span. Reduced risk levels, high equity control, and a tendency to be closed to outsiders are possible causes of the difficulties family businesses experience in maintaining faster growth rates.

scholarly journals Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability

2021 ◽  
Vol 13 (1) ◽  
pp. 19-34
Author(s):  
Yusuf Ismaila Mustapha ◽  
Binta Oziohu Issa
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Mediating Role ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Promotional Messages ◽  
The Relationship

The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that market similar products. The objective of this study is to evaluate the effect of a brand ambassador on the patronage of FMCGs. Furthermore, we explore the mediating role of advertisement believability in the relationship between the variables. We use a questionnaire to elicit information from 400 respondents who are members of households in the metropolitan area of Kano that consumed Peak milk. Partial least square algorithms and bootstrapping techniques served as the tools of analysis with the aid of SMART-PLS 3. Our findings indicate that a brand ambassador has an insignificant direct effect on customer patronage and that advertisement believability has no mediating effect on the influence of a brand ambassador on customer patronage. The study recommends that managers of FMCGs should use a hybrid model of a brand ambassador and believable advertising to elicit the desired patronage from their target customers. Further, they should de-emphasis the supposed role of advertisement believability as a mediating factor on the influence of a brand ambassador on customer patronage.

scholarly journals HEALTHY FOR WHOM – CONSUMERS OR THE FOOD AND BEVERAGE INDUSTRY?

2019 ◽  
Vol 10 (2) ◽  
pp. 76-86
Author(s):  
Radha Holla ◽  
Arun Gupta
Keyword(s):  
Food Industry ◽  
Processed Foods ◽  
Trans Fats ◽  
Important Public Health ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Commission Report ◽  
Public Health Challenge

Malnutrition, both undernutrition and obesity, with its links to non-communicable diseases, is probably today’s most important public health challenge. Two reports published this year in Lancet, the first being the EAT-Lancet Commission Report and the second being the Global Burden of Disease (GBD) Diet Collaborators Report, lay the blame for the increasing burden of NCDs on sub-optimal and unhealthy diets. This commentary focuses on the latter report. That report holds excess intake of sodium as the biggest risk factor, underplaying the role of sugar, trans fats and processed foods. The report is also silent on the part played by the food industry, especially their marketing practices. In this essay, we highlight the lack of clarity in the GBD report and question its conclusions.

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

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